Director, SEO

Summary

Join Red Ventures as a Director of Search Engine Optimization (SEO) and lead a team in driving organic growth for leading financial institutions. You will own the organic strategy, analyze search landscapes, and collaborate with cross-functional teams. This role offers the autonomy to build and implement SEO strategies, develop supporting tools, and leverage proprietary marketing technology. The ideal candidate possesses at least 5 years of SEO experience, strong leadership skills, and a deep understanding of technical SEO. This position can be filled remotely or on a hybrid schedule, offering a competitive salary and comprehensive benefits package.

Requirements

• A self-starting, proven performer with at least 5 years of experience in SEO
• A proven leader and developer of talent with a track record of driving strong performance and growth from your team
• Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams
• Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like
• Diligent in tracking your competitive landscape
• Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
• Ability to work within Content Management System (CMS) like Wordpress and Storyblok
• Ability to collaborate with Bankrate’s Engineering to improve the CMS
• Familiar with the Scrum Agile Framework of software development
• Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables
• Very comfortable working with data using tools Google Analytics , Looker Studio , Google Tag Manager , and similar reporting platforms
• Ability to optimize SQL Queries or willingness to learn
• Basic ability to work with HTML, CSS, and JS as it relates to SEO
• Familiar with several SEO Suites and tools including: Ahrefs , SEMRush , SEOClarity , Botify , Google Search Console , and Screaming Frog
• Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing
• Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data

Responsibilities

• Own the organic strategy and performance of one of our client businesses and lead a team of 1-5 growth marketing analysts with varying experience levels
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
• Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance

Preferred Qualifications

• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics
• A frequent reader of SEO journals and newsletters. Stays close to industry trends. Opinionated about the long-term direction of organic search and can translate it into strategy
• Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session
• Innovative thinking around using AI to improve team efficiency on monotonous tasks

Benefits

• USA Compensation Range: $130,000 - $180,000
• Enrollment in Red Ventures Long Term Incentive Plan (Equity)
• 1:1 Coaching and Stretch Assignments early in your career
• Robust L & D Offerings
• Global Peer Network for more seasoned talent
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription
• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more
• Medical, Dental, Vision, Health Insurance Coverage
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program
• On-site Collaboration and Work From Home (WFH) Days
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years
• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!)
• Frequent Community Events and Celebrity Guest Speakers
• Inclusive Benefits: Perfect Score in 2024 from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace