Product Marketer

Summary

Join Concierge Auctions, the world's leading luxury real estate auction marketplace, as a Marketing Director reporting to the COO. You will lead global go-to-market strategies, develop marketing campaigns, and collaborate with internal teams to elevate brand presence and customer loyalty. This role requires a strong background in marketing, experience managing teams, and proficiency in various marketing tools. You will be responsible for optimizing lead generation, managing budgets, and ensuring consistent branding. Concierge Auctions offers a competitive salary, benefits, and the opportunity to work remotely from anywhere in the world.

Requirements

• BA/MA degree in Communications, Marketing, Journalism, or a related field
• 5 years of experience in product or services marketing at a Director or Manager level, with successful track record of planning, executing, and measuring marketing campaigns for products or services
• Technically savvy, with proficiency in Salesforce, Mailchimp, Adobe Creative Suite, MS Office Suite, and Google Workspace
• Experience in developing sales and marketing presentations and collateral
• Experience working in public relations and drafting press releases
• Comfortable in a fast-paced environment
• Excellent communication skills and ability to work on multiple initiatives simultaneously
• Ability to execute cross-functionally with sales, marketing, and product teams
• Ability to remain composed, prioritize responsibilities/requests, complete projects on time and within budget
• Solution-motivated/motivating
• Must be quality conscious, detail-oriented, and organized

Responsibilities

• Lead/oversee global marketing strategy
• Lead generation optimization for increased brand awareness and channel performance
• Develop and manage current and new marketing strategies that align with business goals to drive, deliver, and/or increase new customer acquisition, retention, and conversion; product awareness; and engagement with a strong ROI
• Leverage client, consumer, and industry insights and data
• Work within budgets and deadlines
• Ensure consistent messaging and branding across all campaigns
• Consistently brainstorm new ideas and approaches; Maintain a keen pulse on industry news, trends, and organizations and make appropriate strategy and recommendations; Conduct market and competitor analysis to identify challenges and opportunities for growth
• Develop, monitor, and analyze platform, channels, and campaigns using relevant KPIs, communicating activity and results on a daily, weekly, monthly, quarterly, and annual basis
• Prepare and present monthly performance reports for the COO
• Manage related vendor partnership(s), facilitating all projects, deliverables, and key timelines
• Frequent interaction with the company principals
• Lead global go-to-market strategy and messaging for new and existing property and brand campaigns
• Apply best practices for launches/releases, packaging, and positioning, both internally and externally
• Collaborate with internal teams to implement property marketing campaign strategies and pivots
• Produce property, event, and brand promotional content and materials encompassing public relations, print, digital, social and web
• Promote the product externally through campaigns, press releases, digital, webinars, etc

Preferred Qualifications

• Previous experience managing programs and/or teams
• Driven, self-starter, confident communicator with dynamic leadership and team collaboration skills
• Strategic, entrepreneurial mindset with ability to spot unique marketing opportunities and act on them, leveraging data to make decisions
• Strong organizational and analytical skills with solid followup skills and a passion for hitting goals while maintaining consistency and company integrity
• Solutions-oriented with a can-do, positive attitude; sees challenges as opportunities; “figure-it-out” mentality
• Acute ability to organize, manage, and prioritize responsibilities and requests
• Experience with a wide-range of multi-marketing channels and skills, including, but not limited to: Public Relations; SEO; digital/new media; advertising; print; copywriting; design/art direction; social media; direct mail
• Strong relationship, management, and leadership skills, inspiring team creativity

Benefits

• Competitive salary
• Medical, Dental and Vision benefits
• Employment development opportunities
• Open PTO plan
• Paid company holidays
• Ability to work remotely from anywhere in the world
• Collaborative and energetic work environment with other motivated, career-driven professionals in a high-growth stage company
• Travel