Director Social Strategy & Operations

Summary

Join Fandom as the Director of Social Strategy & Operations and lead the vision, execution, and innovation of social media across Fandom's brand portfolio. This role requires balancing creative excellence, community engagement, and monetization, leading a high-performing team while collaborating with various departments. You will define and execute Fandom's social media vision across multiple platforms, manage and mentor a team, partner with media brand leaders, collaborate on revenue and branded content integration, and optimize performance based on data and insights. Success will be measured by consistent brand tone in social content, exceeding audience engagement KPIs, team member growth, integrated social campaigns, and efficient workflows. The position requires 10+ years in social media and digital content, including team leadership experience, strong editorial skills, and data literacy. Bonus points are awarded for influencer partnership experience and a background in entertainment or gaming.

Requirements

• 10+ years in social media and digital content, including experience leading teams
• 3+ years managing teams of 3 or more full-time employees
• Proven ability to provide clear direction, develop others, and support performance and engagement using feedback and coaching
• A sharp editorial voice and deep fluency in meme, gaming, and fandom culture
• Experience integrating earned and paid social strategies
• Data literacy with ability to interpret performance and shift strategy accordingly

Responsibilities

• Define and execute Fandom’s social media vision across TikTok, YouTube, Instagram, X/Twitter, Facebook, and emerging platforms
• Ensure alignment between editorial voice, fandom trends, and brand storytelling
• Lead planning and execution of organic and real-time campaigns that resonate with fans
• Manage, mentor, and scale an agile team of social media strategists, creators, and community leads
• Develop content playbooks, workflows, calendars, and performance cadences
• Create a strong feedback and coaching culture for continuous growth
• Partner with our media brand leaders to build highly engaged social channels that maintain the brand voice and identity of our brands while optimizing for uniqueness of distributed platforms
• Work closely with Video teams to maximize the reach of our production investments
• Partner with Marketing and Sales to advise on best practices for branded and sponsored programs which also drive fan engagement
• Collaborate with Affiliate Commerce, Revenue, GTM, AMs, and PMs to support affiliate commerce organic and paid social needs, branded campaigns and native social sponsorships
• Coordinate paid social efforts with organic output to amplify branded storytelling and affiliate commerce
• Drive campaign coordination and rollout alignment across functions
• Establish clear KPIs and continuously optimize strategy based on data, fan insights, and platform analytics
• Stay ahead of trends in creator culture, short-form experimentation, and fan-led engagement formats

Preferred Qualifications

• Prior experience with influencer partnerships or content licensing
• Background in entertainment, gaming, or youth-focused brands
• Ability to represent Fandom in partner or press settings

Benefits

• Salary Range = $113k - 188k ( Actual salary available will vary based on location and market factors.)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture