ECommerce Analytics Manager

Summary

Join Fender Musical Instruments Corporation's eCommerce team as an eCommerce Analytics Manager and leverage your analytical skills to drive growth and improve the digital customer experience. You will design and conduct analytics, analyze data to support growth strategies, synthesize findings into actionable insights, and ensure the integrity of eCommerce reporting. Responsibilities include collaborating with various teams, developing data tracking plans, and presenting findings to executives. This role requires a Bachelor's degree, 7+ years of experience in web analytics, and proficiency in various analytical tools. Fender offers a competitive benefits package.

Requirements

• Bachelor’s degree or equivalent required
• 7+ years’ experience in web analytics and digital analytics best practices and programs
• Experience managing external partners, indirectly managing and influencing key stakeholders
• Understanding of how commercial tactics, ecommerce funnels, media, CRM tactics work together to drive optimal customer experience and business results
• Independent accountability to deliver high-quality analytics products to the business. Strong analytical and mathematical proficiency, curious mindset, and problem-solver
• Ability to validate analysis, reports and underlying data and collaborate with Data, Insight and Analytics team to resolve any reporting and system data integrity issues
• Demonstrated ability to present insights and recommendations in a clear, thoughtful ways
• Leverage tools such as Amplitude, Content Square, Segment, Tableau, Power BI, Avo and AB testing tools

Responsibilities

• Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the digital customer experience, with the guidance of the VP eCommerce, business and independently
• Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on improving the conversion funnel, merchandising and user experience
• Analyze the impact of marketing channels (paid, CRM, organic, direct) to core metrics (traffic, conversion, AOV, new and repeat customers)
• Synthesize drivers and draggers turning them into actionable insights and recommendations to drive growth based on the findings
• Accountable for the integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting of KPIs tied to revenue
• Develop and maintain comprehensive data tracking plans to ensure alignment with business objectives to accurately capture and utilize relevant metrics for strategic decision making including eComm performance paid media investments
• Key contributor to business reviews, testing and product roadmap
• Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more to inform loyalty strategies
• Partner with the enterprise Data & Analytics department to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve reporting
• Champion the integration of new analytical techniques and digital tools, promoting a culture of data driven decision making, continuous improvement and innovation
• Effectively create reports and presentations that use data visualization and storytelling to communicate findings to executives and stakeholders
• Additional duties as assigned

Preferred Qualifications

Familiarity with Alteryx, Avo, SQL, Python a plus

Benefits

• Medical
• Dental
• 401(k)
• Paid time off
• An equipment purchase program