E-commerce Director

Summary

Join us as the Head of eCommerce for a Global Luxury Spirits Brand, leading and managing our global online presence to drive revenue growth. You will develop and execute strategic plans for customer acquisition, retention, and loyalty, tailored to luxury consumers. Responsibilities include overseeing website merchandising, managing cross-functional collaboration, and ensuring alignment with ambitious KPIs. You will lead continuous improvement of the online customer experience, emphasizing high-end storytelling and seamless UX/UI. The role requires setting, monitoring, and optimizing KPIs, utilizing analytics and CRO to inform strategic decisions. You will also design and manage email/SMS marketing and implement customer segmentation strategies.

Requirements

• 5+ years’ experience in strategic eCommerce leadership within luxury or premium consumer brands
• Proven success managing external contractors and agencies, with robust KPI-driven management
• Data-driven professional with strong analytical capabilities, heavy analytics skills, and proven CRO expertise
• Expertise in premium consumer marketing, segmentation, and retention strategies
• Exceptional organizational and communication skills, adept at collaborating cross-functionally

Responsibilities

• Own and drive global eCommerce revenue and profitability targets with a strong revenue-growth orientation
• Develop and execute strategic plans for customer acquisition, retention, and loyalty, tailored to luxury consumers
• Lead continuous improvement of the online customer experience, emphasizing high-end storytelling, personalization, seamless UX/UI, and omnichannel experiences that bridge online and offline presences
• Oversee exclusive launches, gifting strategies, tailored customer segmentation, and effective website merchandising to double down on Average Order Value (AOV)
• Set, monitor, and optimize KPIs (CAC, LTV, AOV, Conversion Rates)
• Utilize heavy analytics and conversion rate optimization (CRO) to translate data into actionable insights, informing strategic and operational decisions
• Design and manage email/SMS marketing, retention programs, and post-purchase engagement
• Implement customer segmentation strategies to nurture collectors, corporate clients, and gifting customers
• Guide external partners in paid media, influencer, content, and SEO strategies to maximize ROI
• Ensure marketing initiatives align with brand values, campaign messaging, and performance targets
• Lead coordination between internal stakeholders and a global network of contractors and agencies
• Establish clear KPIs, ensuring accountability, quality, and timely delivery across all external partnerships
• Ensure all digital initiatives comply with global alcohol marketing regulations
• Oversee region-specific adaptations, addressing local payment, language, and cultural preferences

Preferred Qualifications

Experience or familiarity with regulated industries (alcohol/spirits) is preferred

Benefits

• Opportunity to lead digital strategy for a rapidly scaling luxury spirits brand
• Competitive compensation with performance incentives
• Flexible work arrangements in a dynamic, entrepreneurial environment
• A collaborative culture focused on innovation, excellence, and growth