Head of E-commerce Operation

Summary

Join IntelliPro as the Head of E-commerce Operations (DTC) to lead the design, build-out, and operation of a direct-to-consumer (DTC) e-commerce system for the global collectible toy market. This role encompasses full ownership of business model design, team structure, product strategy, marketing, user experience, and performance optimization. You will lead the strategic development and implementation of a DTC e-commerce model, build and manage a high-performing product selection team, develop and execute comprehensive omnichannel marketing plans, and establish a user-centric operations framework. The position requires 5+ years of experience in direct-to-consumer e-commerce operations, with at least 3 years in global collectible toy or lifestyle categories. A deep understanding of international digital marketing and user experience design is crucial. The role is remote and based in the USA or Beijing.

Requirements

• 5+ years of experience in direct-to-consumer e-commerce operations, with at least 3 years in global collectible toy or lifestyle categories. Demonstrated success in building and managing full DTC systems from the ground up
• Strong market awareness and product curation skills. Familiarity with global toy supply chain ecosystems and extensive vendor relationships. Confident negotiator with commercial acumen
• Deep understanding of international digital marketing channels and strategies. Hands-on experience with social media operations, content creation, and campaign execution
• Solid knowledge of user experience design and optimization. Highly proficient in data analytics and comfortable applying insights to drive business decisions

Responsibilities

• Lead the strategic development and implementation of a DTC e-commerce model for global collectible toy products. Design agile and scalable operations tailored to international market characteristics and user preferences, including product curation, marketing, transactions, and customer service
• Build and manage a high-performing product selection team. Identify valuable collectible toy resources globally and curate a distinctive merchandise library. Use market research and data analysis to identify trends and introduce differentiated, high-potential products
• Develop and execute comprehensive omnichannel marketing plans. Combine social media, content marketing, SEO, and digital advertising to grow online presence, while leveraging offline opportunities like pop culture events and themed exhibitions to enhance brand affinity and user engagement
• Establish a user-centric operations framework by refining the customer journey, improving interaction design, and building a responsive customer support structure. Strive for excellence in user satisfaction and service quality to enhance brand reputation