Head of E-commerce Marketing

Summary

Join IntelliPro as the Head of E-commerce Marketing and lead the North American market strategy for collectible toys. You will develop and execute e-commerce operations, analyze consumer behavior to optimize app features, and manage marketing campaigns across digital and physical channels. This role demands a deep understanding of North American youth culture and digital commerce trends. You will build and manage an operations analytics system to drive growth and optimization. The position is remote within the USA or Beijing.

Requirements

• 5+ years of North America-focused e-commerce operations experience, 3+ in collectible toy/lifestyle sectors
• Strong understanding of North American user behavior and consumer culture
• Experience with multi-channel marketing strategy and campaign execution
• Strong data analysis and communication skills; fluency in English, additional languages a plus

Responsibilities

• Develop and lead the North American e-commerce operations strategy for the collectible toy category
• Analyze North American consumer behavior and optimize app features to improve user engagement
• Execute localized and culturally relevant marketing campaigns across digital and physical channels
• Build and manage an operations analytics system to inform growth and optimization decisions