E-commerce Manager

Summary

Join our dynamic team as an E-commerce Generalist to manage and optimize multiple Shopify stores. You will improve store revenue through various marketing activities and ensure seamless plugin/app integration. The ideal candidate possesses a solid understanding of e-commerce best practices, including SEO, CRO, and email marketing. Collaboration with the technical co-founder is key, with potential future staff management. Responsibilities include managing Shopify stores, optimizing performance, implementing marketing strategies, and analyzing data to drive revenue growth. The role also involves lifecycle marketing campaigns and potential affiliate/influencer marketing management.

Requirements

• Proven experience managing and optimizing Shopify stores, including deep knowledge of the Shopify app/plugin ecosystem
• Strong understanding of Shopify backend operations and troubleshooting issues
• Familiarity with SEO, CRO, and email marketing best practices
• Experience with performance tracking tools and data analytics for e-commerce platforms
• Excellent written and verbal communication skills to collaborate with internal teams and external partners
• Strong problem-solving abilities and a proactive approach to work independently

Responsibilities

• Manage and optimize multiple Shopify stores to ensure smooth operations and high performance
• Integrate and configure plugins/apps to improve functionality, store design, and user experience
• Focus on improving store revenue through various marketing channels
• Continuously evaluate and analyze performance metrics (CRO, SEO, email marketing, etc.) to uncover opportunities for improvement
• Develop and implement strategies that drive revenue growth, improve customer experience, and optimize overall store performance
• Regularly monitor and update product pages, content, and conversion funnels to maximize sales and boost customer engagement
• Maintain a growth mindset, always seeking new opportunities to enhance revenue and improve operational efficiency
• Analyze data and performance metrics to identify areas for improvement (CRO, SEO, email marketing, etc.)
• Develop strategies to improve revenue, customer experience, and overall store performance
• Monitor and adjust product pages, content, and conversion funnels to increase sales and customer engagement
• Support and execute lifecycle marketing campaigns across email, SMS, push notifications, and subscriptions
• Analyze campaign performance and implement insights to drive customer retention and revenue growth
• Support and possibly manage affiliate and influencer marketing programs to drive traffic and revenue
• Work with external partners and track performance to ensure effective ROI
• Coordinate with the technical co-founder to implement updates and optimizations to the e-commerce platforms
• Manage relationships with third-party vendors, apps, and tools to ensure effective platform integration
• Possibility of managing additional staff or freelancers as the business grows

Preferred Qualifications

• Experience with Meta/Google Ads and online advertising (not required, but a plus)
• Exposure to affiliate and influencer marketing strategies and platforms
• Familiarity with performance tracking tools to analyze marketing campaign results and optimize for better performance