E-commerce Manager

Summary

The E-commerce Manager will manage and optimize the company's online sales channels, ensuring a seamless customer experience and driving revenue growth. This role requires a strategic thinker with a deep understanding of eCommerce best practices, digital marketing, and data analytics.

Requirements

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field
• Proven experience as an eCommerce Manager or in a similar role
• Strong understanding of eCommerce platforms (e.g., Shopify, WooCommerce, Magento) and digital marketing tools
• Proficient in Google Analytics and other web analytics tools
• Experience with SEO, SEM, email marketing, and social media advertising
• Excellent analytical skills and the ability to interpret data to drive decision-making
• Strong project management skills and attention to detail
• Excellent communication and interpersonal skills

Responsibilities

• Develop and implement comprehensive eCommerce strategies to increase online sales and enhance the customer journey
• Manage and optimize the company's eCommerce platforms (e.g., Shopify, WooCommerce, Magento)
• Oversee product listings, ensuring accurate descriptions, pricing, and high-quality images
• Monitor and analyze website performance, traffic, and sales metrics to identify opportunities for improvement
• Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, social media, and display advertising
• Collaborate with the marketing team to create compelling content and promotions that drive traffic and conversions
• Manage the digital marketing budget and optimize spend for maximum ROI
• Ensure a seamless and user-friendly shopping experience across all devices
• Implement and oversee customer service protocols to handle inquiries, complaints, and returns efficiently
• Gather and analyze customer feedback to continuously improve the online shopping experience
• Coordinate with the supply chain and inventory teams to ensure product availability and timely order fulfillment
• Monitor stock levels and manage inventory updates on the eCommerce platform
• Develop and implement strategies to reduce cart abandonment and increase conversion rates
• Utilize analytics tools to track and report on key performance indicators (KPIs) and campaign performance
• Provide regular reports and insights to senior management on eCommerce performance and growth opportunities