Kafene is hiring a
Email Campaign Manager

Summary

Join our team at Kafene, a leading point-of-sale financing partner dedicated to empowering flexible ownership solutions for underserved customers nationwide. We are seeking a talented and innovative Email Campaign Manager to play a key role on our Revenue Enablement Team.

Requirements

• Experience in the LTO or other Fintech Industry working with retailers
• CRM and Email Campaign Software Experience, preferably HubSpot and Iterable
• Experience with design tools such as Canva, Figma, or Adobe
• Proven experience in email campaigns, campaign management, and email service providers
• Understanding of HTML/CSS for email template design and troubleshooting
• Experience with A/B testing and reporting tools, preferably HubSpot
• Exceptional copywriting and communication skills, with a keen eye for detail
• Knowledge of data privacy regulations and compliance in email campaigns
• The ability to work independently and balance multiple priorities effectively
• Exceptional time management and organizational skills

Responsibilities

• Craft captivating and personalized content and materials that resonate with our target audience
• Innate creativity coupled with a sharp eye for design and content
• Develop and execute email campaign strategies to drive customer acquisition and retention
• Design visually appealing and responsive materials and email templates that align with brand guidelines
• Segment email lists to ensure targeted messaging based on customer demographics and behavior
• Analyze campaign performance metrics and make recommendations for improvement
• A/B test subject lines, content, and designs to optimize engagement and conversion rates
• Collaborate with across multiple departments to ensure messaging is aligned with overall acquisition and retention campaign strategies
• Stay updated on email campaign trends and best practices to implement innovative approaches

Benefits

• Base Salary: Earn a competitive base salary ranging from $80,000 to $90,000
• Healthcare: We prioritize your well-being by covering 80% of medical, dental, and vision insurance costs, including coverage for your spouse, children, and other dependents
• Retirement Benefits: Begin planning for your future from day one with our 401k plan
• Paid Time Off: We understand the importance of work-life balance. That's why we offer flexible paid time off days starting from day one of your employment