Cast & Crew is hiring a
Email Marketing Associate

Summary

Join our team as an Email Marketing Associate and drive user growth through lead nurturing, content marketing, and drip email campaigns. You will work closely with the marketing, product, casting, engineering, and content teams to plan and execute seasonal and one-off campaign orchestration, planning, and email marketing campaigns aimed at driving growth across our talent marketplaces (Backstage, Mandy, and StarNow).

Requirements

• 1+ year(s) of experience executing email marketing campaigns
• Strong data analytics capabilities (prefer Excel and/or Google Sheets proficiency)
• Strong marketing copywriting skills, presentation skills, and an eye for good, actionable design
• Highly organized, thinks and works fast, can execute complex tasks with minimal oversight
• Demonstrated history as a proactive problem solver
• Experience using Google Analytics, Amplitude, Looker, or analogous platforms
• Proficiency with HubSpot, Marketo, Klayvio or similar solutions
• Passionate about growth marketing with a desire to learn and develop your career
• Analytical mindset, you’re excited about testing, data, and metrics and solving unstructured problems
• Flexible and possess to ability to innovate, adapt, and learn
• Outgoing, enthusiastic, and have strong presentation skills
• Experience with Google Tag Manager
• Proficiency with HTML, CSS, and Javascript a plus!

Responsibilities

• Drive users through the funnel with lead nurturing, content marketing, and drip email campaigns
• Project manage annual campaign calendar, planning, ticketing, and execution to ensure goals and deadlines are met
• Daily execution of curated email campaigns
• Optimize and launch drip and daily campaigns, test new creative, messaging, and audiences to increase conversion of customers
• Implement and maintain analytics dashboards across a range of initiatives
• Leverage behavioral cohorting to create effective subscription, activation and engagement campaigns
• Create A/B testing campaigns, testing creatives, audiences, landing pages, and product marketing
• Work with design team to develop new email creatives and landing pages based on sound insight from prior performance and testing

Benefits

• Medical
• Dental
• Vision
• PTO
• Health and wellness programs
• Employee discounts