Email Marketing Coordinator

Summary

Join Fresh Prints, a fast-growing NYC-based custom apparel startup, and drive marketing initiatives. As a member of the cross-functional Growth Team, you will develop and execute email and text messaging strategies, plan and schedule campaigns, set up automated workflows, design email templates, and conduct A/B testing. You will also monitor campaign performance, collaborate with cross-functional teams, utilize data analysis, and prepare performance reports. This role is perfect for someone early in their Marketing or Growth career, offering ample opportunities for professional development and significant impact. The position is fully remote, with flexible hours, although some evening work may be required during critical phases.

Requirements

• At least 2+ years of experience in marketing or related roles
• Strong collaboration and communication skills
• Fluency in English is a must
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different kinds of projects
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Basic knowledge of Google Sheets and MS Excel

Responsibilities

• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences
• Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups
• Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices
• Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates
• Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement
• Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives
• Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management

Preferred Qualifications

• Tech background is preferred
• Understanding basic HTML and CSS will earn you brownie points

Benefits

• Competitive annual salary
• Health Insurance
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together