Email Marketing Specialist

Summary

Join DMi Partners as their Email Marketing Specialist and help shape their rapidly growing department. You will drive the strategic vision, manage day-to-day email campaign development, testing, and execution for clients. Collaborate with clients to define strategic roadmaps and campaigns aligned with best practices and client goals. Leverage large databases to personalize user experiences. The role requires 2+ years of experience managing B2C email marketing campaigns in an ESP like Salesforce Marketing Cloud, Emarsys, Adobe Campaign, or Klaviyo. DMi offers a competitive salary, excellent benefits, and a fun, collaborative work environment.

Requirements

• You have a working knowledge of HTML & CSS as it relates to email
• You have experience mapping strategic journey recommendations based on the customer lifecycle, adjusting journey maps based on unique goals or business considerations and optimizing the journeys based on results
• You can gain key stakeholder buy-in, identify and implement changes to the initial journey maps based on feedback, and ensure the journey map is executable based on technical setup and data availability
• The journey map you create features personalization through decision splits and personalization within the emails where applicable
• You possess strong problem-solving skills, the ability to navigate ambiguity, and push through to the completion of all client projects
• You have 2+ years managing b2c email marketing campaigns in an ESP like Salesforce Marketing Cloud, Emarsys, Adobe Campaign (Classic, Standard or Journey Optimizer), or Klaviyo, including the below areas: Journey/Flow/Workflow building with decision splits based on engagement with emails
• Journey entry/audience creation, testing, and deployment
• Exit criteria definition, testing, and deployment
• You provide reporting for the team For ongoing analysis & optimizations
• On the high-level performance to share across teams
• To identify priorities based on expected impact

Responsibilities

• Drive the strategic vision, manage the day-to-day journey and campaign development, testing (QA), and execution of our client’s email initiatives
• Collaborate with clients to define strategic road maps, email journeys, and campaigns that align with best practices and the client’s overall goals
• Leverage large databases to drive smarter, more personalized user experience through the client’s email campaigns in their existing Email Service Provider infrastructure

Preferred Qualifications

• You can navigate ESP’s such as Salesforce Marketing Cloud, Emarsys, Adobe Campaign, or Klaviyoto to develop and/or optimize automated flows leveraging existing client solutions and data structures
• Automations & Queries related to journey building
• Candidates who have completed the Salesforce Email Marketing Certification or other ESP certifications are preferred but not required

Benefits

• Competitive salary
• One of the best 401(k) matches in the biz
• Top-of-the-line insurance
• Generous vacation days (that we actually want you to take)
• Team-building events
• Company outings
• Quarterly challenges to keep things fun at work
• Bonus days off
• Parental leave
• Fitness stipends
• Company-paid mobile plans
• Remote flexibility (even if you're in Philly)
• Two extra PTO days to volunteer for your favorite cause
• A true open-door policy
• Free lunch at the office every Wednesday