Email Marketing Specialist

Summary

Join DMi Partners, a dynamic and fastest-growing industry, as an Email Marketing Specialist. Drive strategic vision, manage day-to-day journey and campaign development, testing (QA), and execution of client's email initiatives. Collaborate with clients to define strategic road maps, email journeys, and campaigns that align with best practices and the client’s overall goals.

Requirements

• You have a working knowledge of HTML & CSS as it relates to email
• You have experience mapping strategic journey recommendations based on the customer lifecycle, adjusting journey maps based on unique goals or business considerations and optimizing the journeys based on results
• The journey map you create features personalization through decision splits and personalization within the emails where applicable
• You possess strong problem-solving skills, the ability to navigate ambiguity, and push through to the completion of all client projects
• You have 2+ years managing b2c email marketing campaigns in an ESP like Salesforce Marketing Cloud, Emarsys, Adobe Campaign (Classic, Standard or Journey Optimizer), or Klaviyo, including the below areas
• Journey/Flow/Workflow building with decision splits based on engagement with emails
• Journey entry/audience creation, testing, and deployment
• Exit criteria definition, testing, and deployment
• You provide reporting for the team For ongoing analysis & optimizations On the high-level performance to share across teams To identify priorities based on expected impact

Preferred Qualifications

• You can navigate ESP’s such as Salesforce Marketing Cloud, Emarsys, Adobe Campaign, or Klaviyoto to develop and/or optimize automated flows leveraging existing client solutions and data structures. Automations & Queries related to journey building
• Candidates who have completed the Salesforce Email Marketing Certification or other ESP certifications are preferred but not required