Email Marketing Specialist

Summary

Join TechBiz Global, a leading recruitment and software development company, as our experienced and energetic Email Marketing Specialist. You will be a key player in executing targeted email marketing campaigns, developing strategies, and generating Marketing Qualified Leads (MQLs) for our Sales Team. Reporting to the CEO, you will drive email marketing efforts focused on B2B clients. This role requires proven experience in B2B email marketing, utilizing tools like Apollo, HubSpot, and SendGrid. You will be responsible for campaign strategy, content creation, optimization, lead management, client outreach, and performance analysis. The position is remote with flexible location.

Requirements

• 2+ years of email marketing experience, especially targeting B2B clients (startups and enterprises)
• Proven experience with Instantly and HubSpot is a must
• Proficiency in using a mass emailing tool like SendGrid (or similar), preferably one that integrates with Apollo
• Strong knowledge of email marketing best practices, including avoiding spam folders, personalization techniques, A/B testing, and omni-channel communication
• Ability to create engaging and catchy email content without sounding spammy
• Familiarity with running multi-step sequences and leveraging personalization options
• Exceptional writing skills to craft targeted and engaging email messages for different ICPs
• Strong communication skills and the ability to collaborate effectively with internal teams (Sales, Design, etc.)
• Ability to create and execute quarterly marketing plans and adjust based on campaign performance
• Experience analyzing campaign data to optimize performance and increase lead generation
• Familiarity with CRM tools (Apollo, Instantly , HubSpot) and mass emailing platforms (SendGrid, or similar)
• Experience with omni-channel communication and A/B testing for improved campaign outcomes

Responsibilities

• Develop and implement a quarterly email marketing plan, ensuring consistent execution of daily cold campaigns and special occasion-based campaigns (New Year, Black Friday, events, etc.)
• Craft personalized, engaging email copy tailored to different Ideal Customer Profiles (ICPs) that avoid spam triggers
• Utilize tools such as Apollo, HubSpot, and SendGrid (or similar mass email tools) to run A/B testing, determine the best times for sending emails, and optimize subject lines, calls to action, and overall design to improve deliverability and performance
• Generate and pass warm and hot leads to the Sales Team, continuously analyzing and adjusting campaigns to maximize MQLs
• Periodically outreach to existing clients with special offers and promotions, ensuring customer retention
• Regularly analyze campaign performance metrics, identify areas for improvement, and implement data-driven strategies to improve email open rates, click-through rates, and conversion rates

Preferred Qualifications

• Knowledge of multiple languages is a plus, with preference for German, Korean, or Russian
• Experience working with multiple regions, ideally including the USA, UK, Germany, Singapore, and South Korea
• Energetic & Self-motivated: We are looking for someone who brings energy and drive to their work and is capable of self-energizing to achieve high levels of performance
• Flexible & Remote Ready: The position is remote, and the location is flexible, with a preference for candidates from cost-effective regions