Email Marketing Specialist

Summary

Join Docplanner as a Global Email Marketing Specialist and lead international email marketing efforts for the enterprise segment. Leveraging HubSpot, you will guide local marketing teams in developing robust email strategies, optimizing performance, and ensuring effective contact nurturing. You will be responsible for strategic initiatives, marketing automation, campaign strategy, A/B testing, compliance, performance analysis, collaboration, market research, and education. This role requires proven email marketing experience, knowledge of marketing automation platforms, and strong analytical and communication skills. Docplanner offers a competitive salary, private health plan, share options, free English classes, remote-friendly work, and other benefits.

Requirements

• At least 2 years of proven experience in email marketing, with hands-on experience in email campaigns and automation creation, set up and optimization. B2B experience is a plus
• Demonstrated success in creating effective email marketing strategies with measurable results
• Practical knowledge of email marketing platforms and / or marketing automation platforms (preferably HubSpot with particular emphasis on the email creator and workflows module)
• Familiarity with marketing automation best practices and lead nurturing strategies
• Good knowledge of email deliverability best practices and anti-spam regulations
• Analytical mindset with the ability to interpret data and provide actionable recommendations
• Excellent written communication skills with a keen eye for detail
• Ability to multitask and manage multiple projects simultaneously
• A collaborative team player with strong interpersonal skills

Responsibilities

• Run projects together with local teams to improve email marketing’s performance, including campaign strategy enhancements, deliverability best practices, analytics updates, content improvements, testing new tools to improve email metrics, and more
• Develop and oversee automated email workflows, lead nurturing sequences, and triggered omnichannel campaigns to boost engagement and conversion rates
• Work with both global and local marketing teams to develop email marketing strategies that maximize lead generation, nurturing, and engagement
• Regularly conduct A/B testing of new approaches to automations and mass email campaigns to ensure the best performance
• Make sure all email campaigns adhere to data protection laws (like GDPR, CAN-SPAM) and are aligned with industry standards
• Oversee reputation and deliverability metrics on high sending volumes, run warmups for newly launched domains, and test new tools to optimize results
• Track and evaluate email campaign metrics, provide regular reports, and extract insights to improve our marketing efforts
• Partner with other marketing teams, such as content, design, and data analytics, to ensure our marketing is cohesive and consistent
• Keep up with global marketing trends, customer preferences, and industry insights to enhance communication strategies and stay competitive
• Creating materials and running educational sessions for global and local teams to share best practices related to email content creation, deliverability, automation setup, A/B testing, and other aspects

Preferred Qualifications

• Experience working in a global organizational structure and collaborating with diverse local teams representing different cultures would be welcome
• Familiarity with tools (but not required): Jira, Trello, Notion, Miro, Figma
• Strong level of business English

Benefits

• Competitive salary appropriate to your experience
• Private health plan
• Share options plan after 6 months working with us
• Free English classes
• Remote-Friendly working model
• Unlimited access to the Ifeel emotional well-being tool
• Free birthday to spend the day with your loved ones!
• Join our team and share the greatness! Participate in our successful referral programme and get rewarded for bringing in exceptional talent like yours
• An amazing team that will welcome you and support you along the way