Email Marketing Specialist

Summary

Join GameChanger's Growth Marketing team as an Email Marketing Specialist, executing email campaigns for users and partners. You'll build responsive HTML emails, collaborate with cross-functional teams, monitor performance, and conduct QA and A/B testing. Leverage audience segmentation and targeting to create diverse email programs throughout the customer lifecycle. This role requires 3+ years of email marketing experience, strong HTML/CSS skills, and a deep understanding of youth and team sports. You'll report to the Senior Lifecycle Marketing Manager and work remotely or in our NYC office.

Requirements

• 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation
• Strong HTML/CSS experience building responsive emails, not just tweaking templates, but coding full campaigns from scratch
• Understanding of responsive email design, QA testing, and email best practices
• Hands-on experience building and sending campaigns in Braze (preferred ESP) and managing content or lists in HubSpot
• Deep understanding of youth and team sports required
• Proven track record managing high-volume, multi-step email campaigns with deadlines and cross-functional input
• Experience in startup-to-scale environments with the ability to adapt quickly, stay organized, and deliver in fast-changing conditions

Responsibilities

• Build and launch responsive, hand-coded HTML emails for GameChanger users and partner audiences
• Work with Product Marketing, Content, Brand Design, Experiential / Activation teams and Business Development to increase Year-over-year performance of revenue attainment by email outreach efforts
• Monitor email performance and report findings to team members
• Plan and complete QA testing projects across campaigns
• Design and run A/B testing projects
• Use audience segmentation and targeting to create diverse email programs throughout the customer lifecycle

Preferred Qualifications

Familiarity with Liquid for dynamic content and personalization is a strong plus, as is experience with in-app and push notifications

Benefits

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY
• Unlimited vacation policy
• Paid volunteer opportunities
• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology
• WFH stipend - $500 annually to make your WFH situation comfortable
• Learning stipend - $500 annually towards continued development
• Monthly physical, mental, wellness & learning stipend offered through Holisticly
• Monthly lifestyle stipend offered through Fringe
• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents
• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match
• Life insurance - basic life, supplemental life, and dependent life
• Disability leave - short-term disability and long-term disability
• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents
• Family building benefits offered through Progyny
• DICK’S Sporting Goods and their family of brands teammate discount