Email Marketing Specialist

Summary

Join IXL Learning as an Email Marketing Specialist and play a key role in building and optimizing email marketing campaigns for TPT and Wyzant. Collaborate with cross-functional teams to develop, manage, and launch engaging email campaigns, ensuring high-quality execution and exceptional user experience. You will leverage Salesforce Marketing Cloud, A/B testing, and email best practices to improve response rates and conversions. This full-time remote position requires a BA/BS degree, 2+ years of email marketing experience, and proficiency in HTML/CSS and Salesforce Marketing Cloud. The ideal candidate is creative, organized, detail-oriented, and a strong communicator. This role offers the opportunity to grow within a dynamic team and contribute to IXL's mission of impacting education.

Requirements

• BA/BS degree required
• 2+ years of email marketing experience
• 1+ year working in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys
• 1+ year working with customer engagement platforms (ex: Customer.io, Klaviyo, Braze, HubSpot, etc.)
• Proficient with HTML/CSS
• Proficient with email QA, audience segmentation, list management, and email deliverability

Responsibilities

• Develop, manage, and launch dynamic end-to-end email marketing campaigns
• Manage design requests, feedback and timelines
• Conduct thorough QA of all message elements, including personalized content and mobile device rendering, to ensure the success of email execution
• Work seamlessly in partnership with the content, design, engineering, and product teams
• Performance analysis: Continuously optimize email campaigns through testing, measuring impact, and iterating for improved results in alignment with organizational goals
• Perform list segmentation, audience filtering, list validation; monitor deliverability
• Technical oversight: Collaborate with IT and ESPs to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements
• Identify, initiate, and develop complex email system-related improvements and efficiencies. Work independently and take initiative to question things
• Keep up-to-date on industry trends, emerging technologies, and best practices in email marketing
• Help build and maintain email documentation (data dictionaries, standard operating procedures, etc.)

Preferred Qualifications

• A basic understanding of AMPscript and/or Liquid template language
• Experience planning, executing, and analyzing A/B and multivariate testing
• Exceptional project management skills, extremely detail-oriented, and ability to multitask
• Strong project management skills with some experience using project management tools (ex: Jira, Airtable, etc.)
• Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
• Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
• Can identify and develop email system-related improvements and efficiencies
• Understands email marketing best practices

Benefits

This is a full-time remote position for candidates in the United States