Email Marketing Specialist

Summary

Join our growing team as an Email Marketing Specialist and lead our high-volume email marketing efforts using Klaviyo. You will manage the entire email marketing lifecycle, from strategy and segmentation to execution and analysis. Collaborate with our commerce platform partner, LineUp, to optimize the Klaviyo integration. Build and optimize email campaigns, ensuring compliance with regulations. Analyze performance metrics to drive improvements and provide clear communication to stakeholders. This role requires strong Klaviyo expertise and experience in e-commerce email marketing.

Requirements

• 2+ years of hands-on experience with Klaviyo, including automation, segmentation, and reporting
• Proven experience managing a high-frequency email marketing schedule in an e-commerce or DTC setting
• Strong understanding of email best practices, deliverability, and conversion optimization
• Data-driven mindset with the ability to interpret performance metrics and translate them into actionable improvements
• Excellent written English and communication skills, with the ability to collaborate cross-functionally and explain technical concepts to non-technical stakeholders
• Experience working with or managing third-party platform integrations (e.g., Klaviyo + commerce platforms like LineUp)
• Strong project management skills and attention to detail
• Klaviyo (email and SMS marketing)
• Figma (for email and campaign design collaboration)

Responsibilities

• Own and manage the full lifecycle of email marketing campaigns via Klaviyo—from strategy and segmentation to design, execution, and post-send analysis
• Maintain and continuously improve a busy email calendar, supporting product launches, promotions, automations, and newsletters
• Build, test, and optimize advanced flows, A/B experiments, and triggered campaigns to drive engagement and conversions
• Collaborate closely with creative, product, and development teams to ensure emails are visually compelling, on-brand, and data-informed
• Analyze performance metrics and use insights to optimize deliverability, engagement, and ROI
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR)
• Work directly with LineUp to enhance the functionality and effectiveness of their Klaviyo integration, helping translate business goals into technical requirements
• Provide clear documentation, communication, and feedback to internal stakeholders and external partners

Preferred Qualifications

• TripleWhale and Google Analytics (for attribution and performance insights)
• Basic HTML/CSS for email customization
• Shopify or other e-commerce platforms
• Familiarity with marketing data pipelines or integration tools