Email Strategist

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Power Digital Marketing

πŸ“Remote - Colombia

Job highlights

Summary

Join Power Digital, a tech-enabled growth firm, as a Lifecycle Marketing Strategist. You will be responsible for developing and executing email and SMS marketing strategies for clients, managing campaign operations, and collaborating with cross-functional teams. This role requires 2-5 years of email marketing experience, strong analytical skills, and proficiency in email platforms. You will leverage data to optimize campaigns and report on performance. Power Digital offers a fully flexible work environment, paid time off, and various benefits including a medical bonus, employee assistance program, and opportunities for professional development.

Requirements

  • 2-5 years experience in email marketing strategy, production and end-to-end campaign management
  • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
  • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
  • Expertise in email best practices, including segmentation, deliverability, copy and design approaches
  • Working knowledge of HTML/CSS for email coding
  • Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations
  • Proficiency in spoken and written English at an advanced level

Responsibilities

  • Define and drive email marketing and SMS strategy for the PDM clients
  • Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
  • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
  • Collaborate with creative team to ensure brand guidelines are followed in emails
  • Report and provide recommendations on lifecycle programs’ performance monthly to clients
  • Use data to continuously test, measure and optimize the email marketing program
  • Partner and collaborate cross-functionally with all other internal digital channels
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

SMS experience

Benefits

  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Legal benefits like Prima, Cesantias
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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