Engagement Manager - CRM

Summary

Join Wellhub, a corporate wellness platform, as a Global Engagement Manager - CRM. In this role, you will lead global initiatives, overseeing campaigns and collaborating with various teams. You will leverage data analysis to identify growth opportunities and optimize user engagement. Responsibilities include managing Event Based Marketing (EBM) flows, developing CRO best practices, and documenting communication journeys. The ideal candidate possesses a Bachelor's degree in a related field, extensive digital marketing and CRM experience, and proven success in global campaign management. Wellhub offers a flexible work environment, comprehensive benefits, and opportunities for career growth.

Requirements

• Bachelor’s degree in Marketing, Advertising, Project Management, or a related field
• Deep understanding of digital marketing, CRM, and lifecycle marketing principles with a focus on engagement and retention
• Proven expertise in global campaign management, experimentation, and CRO best practices
• Familiarity with relevant marketing automation platforms and data analytics tools
• Demonstrated success in managing and executing global marketing campaigns and initiatives
• Experience in project management, strategic planning, and cross-functional collaboration in a fast-paced environment
• Track record of developing playbooks, documentation, and reporting frameworks that drive measurable improvements
• Fluent English is mandatory

Responsibilities

• Promotions and Global Initiatives Leadership: Act as the project manager for global initiatives, ensuring agile end-to-end execution from planning to campaign launch
• Oversee global campaigns (e.g., Resolutions, global partner launches), coordinating with other areas such as Wellbeing Engagement, Program Management, Brand, and other relevant areas
• Monitor campaign results, optimize performance, and integrate learnings into future strategies
• Cross-Functional Initiative Leadership: Serve as the primary point of contact (POC) for global initiatives with PMM, Product Development, Trainiac, and VM, ensuring seamless execution across multiple markets and regions
• Align complex initiatives to support overarching strategic and marketing goals
• Data-Driven Strategic Opportunities: Leverage analytical skills to identify global and regional opportunities using product and marketing data
• Use deep digital marketing and data-savvy expertise to refine user growth strategies
• EBM Flow Ownership: Oversee, test, optimize, and scale Event Based Marketing (EBM) and ongoing flows globally
• Secure regional buy-in to ensure successful rollouts and continuous improvements
• Document communication journeys specifically for Subscribers, ensuring a comprehensive view of the engagement and retention lifecycle
• CRO and Best Practices Development: Identify, document, and scale Conversion Rate Optimization (CRO) best practices—covering elements such as CTAs, templates, visuals, subject lines, and message length
• Develop a comprehensive best practices playbook and ensure its global consistency and adoption across UG teams
• Innovate and solve challenges by testing hypotheses locally, scaling successful initiatives, and continuously pushing for improvement
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues
• Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager
• We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more
• You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth
• An exciting and supportive atmosphere with ambitious people from around the world!
• You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space
• Our value-based culture of trust, flexibility, and integrity makes this possible every day