Enrollment Marketing Associate

Summary

Join Carrot Fertility as an Enrollment Marketing Associate and provide critical support to the Growth and Engagement team, focusing on accelerating member enrollment and engagement. You will support various marketing campaigns across multiple channels, develop communication assets for employer customers, and maintain a library of marketing materials. This role requires strong project management skills, attention to detail, and the ability to collaborate effectively with cross-functional teams. The ideal candidate will have experience in enrollment marketing and a passion for health and technology. Carrot offers a competitive compensation package and a holistic Total Rewards package including health and wellness benefits, retirement savings plans, and parental leave.

Requirements

• 2-4 years experience in enrollment marketing, demand generation, growth marketing, or a similar marketing field
• Experience with supporting the planning, QAing, execution, and reporting of marketing campaigns and other initiatives designed to acquire new customers via email, direct mail, and webinar channels
• Known for out-of-this-world attention to detail and stellar project management skills
• Desire to implement new processes and improve existing ones
• Ability to work collaboratively with cross-functional teams
• Comfort and flexibility with the ambiguity inherent in a fast-paced startup environment
• Ability to anticipate potential roadblocks or problems before they arise, not afraid to speak up, flag any concerns, and ask for support or guidance to move forward swiftly
• Self-starter with strong written and oral communication skills
• Demonstrate an ability to quickly learn new technologies and growth tools/platforms
• Desire to grow into a marketing campaign manager, enrollment marketing manager, or similar role in the future

Responsibilities

• Provide critical support across the Growth and Engagement (G&E) team functions, with a primary focus on supporting Enrollment Marketing within the G&E team
• Support various campaigns and other initiatives that accelerate member enrollment and engagement across a number of channels like webinars, content (e.g. landing pages), direct mail, email, and more
• Support the development and maintenance of communication assets provided to SMB/MM employer customers to share with eligible employees in order to drive awareness of the Carrot benefit
• Manage the logistics of scheduling/hosting webinars and uploading recordings for on-demand viewing, with flawless management of the details so as not to miss a beat
• Manage a complex, ever-evolving library of marketing communication assets, ensuring reliable and accurate version control and localization for multiple languages
• Work collaboratively with cross-functional teams
• Anticipate potential roadblocks or problems before they arise, not afraid to speak up, flag any concerns, and ask for support or guidance to move forward swiftly

Preferred Qualifications

• Knowledge of marketing tools and platforms such as Asana, Figma, Salesforce, Domo, and Webflow
• Experience in B2B2C, healthcare, or health tech

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package