Enterprise Sales

Summary

Join Launch Potato, a digital media company, as a key player in expanding its carrier-direct strategy in Property & Casualty (P&C) Insurance. This role offers the opportunity to build something impactful, creating partnerships that drive revenue and shape the company's growth. You will own the entire sales cycle, from sourcing to closing complex deals with large enterprise clients. The position requires 7+ years of experience in performance marketing, insurance, or enterprise sales, and a deep understanding of the P&C landscape. Success in this role will involve driving demand growth, collaborating across teams, and maximizing pricing efficiency. Launch Potato is committed to a diverse and inclusive team culture.

Requirements

• 7+ years of experience in performance marketing, insurance, or enterprise sales, selling leads, calls, or direct acquisition programs to carriers
• Proven success owning and closing complex deals with large enterprise clients in regulated industries
• Deep understanding of the P&C landscape, with a strong grasp of how carriers think about direct marketing and customer acquisition
• Ability to thrive in a cross-functional environment and lead internal alignment on deal requirements and execution
• Strong analytical and negotiation skills — comfortable building ROI-based business cases and navigating long sales cycles
• High level of accountability, curiosity, and ownership — motivated to grow demand and increase monetization through coverage and deal structure
• Experience with performance marketing tracking tools and CRM platforms like Pipedrive or Salesforce

Responsibilities

• Own the Sales Cycle: Prospect, pitch, negotiate, and close new lead and call buyers in the P&C space — with a strong focus on Tier 1 carriers and regional players open to direct response customer acquisition
• Drive Demand Growth: Expand our base of demand partners, with a focus on building scalable lead and call buying programs that deliver volume and efficiency across geographies
• Collaborate Across Teams: Work closely with Account Management, Product, Legal, and Yield teams to manage operational, contractual, and technical requirements that come with enterprise integrations
• Ensure Program Success: Partner with internal stakeholders to ensure smooth onboarding, campaign setup, and launch, with a long-term focus on retention and performance
• Maximize Pricing Efficiency: Help improve monetization by providing more competitive buyer coverage, creating stronger bidding environments across states, dayparts, and channels
• Maintain Strategic Relationships: Participate in QBRs and growth planning where appropriate, while staying primarily focused on hunting new business and expanding enterprise spend
• Monitor Market Dynamics: Stay on top of industry shifts in performance-based P&C marketing and ensure our offering remains differentiated and aligned to buyers' needs