Event Campaign Manager

Summary

Join PandaDoc as an Event Campaign Manager and orchestrate integrated event campaigns to drive new business and expansion. You will contribute to quarterly pipeline targets, collaborating with Marketing, Sales, and CX teams. As a key member of the Campaigns team, you will build and evolve the events program, testing new engagement methods. Responsibilities include developing an event roadmap, conducting thorough research, managing event participation, building marketing campaigns, collaborating with Sales, developing compelling content, overseeing digital event execution, tracking performance metrics, and managing relationships with vendors. The ideal candidate possesses strong analytical and project management skills, exceptional communication abilities, and a passion for event marketing. PandaDoc offers a competitive salary and benefits package.

Requirements

• 3+ years of experience in event marketing, ideally within a B2B SaaS company
• Proven track record of developing and executing successful event campaigns that contribute to sales pipeline growth
• Experience working collaboratively with Sales teams and understanding their needs and feedback
• Experience running impactful campaigns via marketing automation platforms like HubSpot, Marketo, or Pardot
• Familiarity with CRMs and other marketing tools; such as Salesforce
• Experience managing event campaigns in project management tools; such as Asana or ClickUp
• Detail-oriented, highly organized, and able to prioritize tasks effectively

Responsibilities

• Develop an event roadmap encompassing partner events, industry conferences, and PandaDoc-hosted events (both virtual and in-person)
• Conduct thorough research to identify events that align with our target audience and business objectives, ensuring maximum ROI
• Manage all aspects of event participation, including budget allocation, contract negotiation, event design, and logistical coordination
• Build engaging pre-, during-, and post-event marketing campaigns to drive attendance, engagement, and pipeline
• Collaborate closely with the Sales team to understand pipeline generation goals, ensure enablement, and gather feedback to optimize event strategies
• Develop compelling event content and messaging in collaboration with Content, Design, and Product Marketing teams
• Oversee the setup and execution of digital events, leveraging various platforms and technologies to create impactful virtual experiences
• Track and analyze event performance metrics, providing regular reports and actionable insights to optimize future event strategies
• Manage relationships with event organizers, partners, and vendors

Preferred Qualifications

• Experience building an event program from the ground up
• A demonstrable playbook for scaling digital events and maximizing their impact

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans
• Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year
• The annual OTE for this role is up to $84k-93k (base + bonus combined)