Senior Enterprise Campaign Manager

Summary

Join Vanta as a Senior Enterprise Campaign Manager and lead the development and execution of high-touch campaigns for enterprise accounts. You will identify target accounts, build account lists, and collaborate with Sales and RevOps to align on campaign objectives. Leverage AI-driven tools to scale personalization, automate tasks, and create innovative campaign experiences. Work closely with Product Marketing to ensure messaging aligns with product positioning. Manage multi-channel campaigns across various platforms and analyze campaign performance to optimize engagement and conversion rates. Maintain campaign documentation for cross-functional visibility. This is a high-visibility individual contributor role requiring strong analytical, communication, and collaboration skills.

Requirements

• 5–8 years of B2B marketing experience , with at least 2–3 years focused on account-based marketing or demand generation
• Experience leveraging AI tools to innovate on traditional demand gen and ABM tactics at scale
• Proven track record of developing and executing successful ABM campaigns that drive pipeline and revenue in partnership with sales
• Strong analytical skills , with the ability to interpret data and translate insights into actionable strategies
• Experience with ABM tools such as 6sense, Demandbase, or similar platforms
• Proficiency in marketing automation and CRM systems , including Marketo, HubSpot, Salesforce, or equivalents
• Excellent communication and collaboration skills , with the ability to work cross-functionally and influence senior stakeholders
• Creative thinker with a proactive approach to problem-solving and continuous improvement

Responsibilities

• Define the strategy and lead the execution of high-touch campaigns for Vanta's fast growing segment of enterprise accounts
• Identify target accounts, build account list and align on campaign objectives in collaboration with Sales and RevOps
• Champion the use of AI-driven tools and workflows (e.g., Clay) to scale personalization efforts, automate repetitive tasks, and create novel campaign experiences that go beyond traditional campaign playbooks
• Work closely with Product Marketing to ensure messaging aligns with product positioning and addresses customer pain points
• Manage multi-channel campaigns across email, digital advertising, direct mail, webinars, and events to engage target accounts effectively in partnership with channel teams
• Utilize ABM platforms (e.g. 6sense, DemandBase) and marketing automation tools (e.g. HubSpot, Marketo) to orchestrate and measure campaigns
• Analyze campaign performance , providing insights and recommendations to optimize engagement and conversion rates
• Maintain documentation of campaign strategies, processes, and performance metrics for cross-functional visibility

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US