Marketing Operations Manager, Campaigns

Summary

Join Figma's Marketing Operations team as a Marketing Operations Manager and optimize systems, processes, and data behind revenue-generating marketing campaigns. You will ensure accurate lead capture, scoring, tracking, and reporting across all demand generation channels. Collaborate with various marketing and sales teams for seamless campaign execution and reliable data flow. Share insights to inform strategy and drive continuous improvement. This full-time role can be based in a US hub or remotely within the United States. The ideal candidate will have a strong understanding of the lead lifecycle and experience with marketing technology platforms. Figma offers a competitive compensation and benefits package.

Requirements

• 4+ years of experience within marketing operations within a B2B software company
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution
• Analytical thinking with the ability to turn data into actionable insights and recommendations
• A bias for action and comfort working in a fast-paced, evolving environment

Responsibilities

• Build and maintain campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels [Events, Webinars, Conferences, Paid Media, Email, and Content Syndication]
• Ensure accurate lead capture by maintaining integrations between our marketing tooling and Salesforce and ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations
• Report on campaign performance across channels, including MQLs, funnel conversion, and ROI; collaborate with Marketing and Sales to share insights and improve lead workflows, data quality, and campaign impact
• Support the evolution of our lead scoring model ensuring the best quality and highest intent leads are handed off to Sales
• Partner with the Lifecycle team to create scalable nurture flows and self-serve experiences for leads that are not qualified or ready to engage with Sales
• Partner with Marketing and Sales to build, refine, and scale automated Outreach messaging campaigns that increase engagement and drive measurable pipeline impact
• Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations

Preferred Qualifications

• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL
• Experience using AI tools to enhance campaign creation, personalization, or performance

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles