Field Marketing Director

Summary

Join dbt Labs as their Marketing Director, EMEA, to spearhead marketing efforts across Europe, the Middle East, and Africa. This crucial role involves driving pipeline creation, boosting brand presence, and managing a small marketing team. You will collaborate with regional sales leaders, partners, and the US marketing organization. Pipeline generation is the primary KPI, and approximately 30% travel is expected. The position requires a strategic mindset, strong communication skills, and experience in high-growth SaaS or data/analytics companies. dbt Labs offers competitive compensation, equity, excellent benefits, and a supportive work-life harmony culture.

Requirements

• 10+ years of B2B marketing experience, with at least 5 in field or regional marketing roles for high-growth SaaS or data/analytics companies
• Proven success partnering with sales teams to drive pipeline and revenue, ideally in a PLG and enterprise sales environment
• Strong understanding of the EMEA market — cultural, regional, and regulatory nuances across countries and segments
• Track record of delivering effective demand generation programs using multi-channel approaches
• Experience running events and marketing programs that move deals forward
• Strategic mindset with the ability to operate at both a high-level vision and hands-on execution
• Highly data-driven, comfortable using marketing metrics and KPIs to guide decisions
• Excellent communication, collaboration, and stakeholder management skills
• Experience working in fast-paced, remote-first, global teams

Responsibilities

• Own the EMEA field marketing strategy to drive pipeline growth and across multiple regions and market segments (enterprise, commercial, strategic)
• Partner closely with regional sales leaders to align marketing programs with revenue goals, territory plans, and market dynamics
• Ensure regional campaigns – digital programs, webinars, regional events, customer roundtables, executive dinners, and trade shows – are aligned with global campaigns, key partners in each country, and sales goals
• Partner with our campaigns team to mature account-based marketing (ABM) initiatives to engage key target accounts with tailored content, campaigns, and outreach
• Own regional demand generation goals, track performance, and optimise for pipeline contribution and ROI
• Build a culture of trust and accountability that keeps all go-to-market teams working toward shared goals
• Build strong relationships with regional customers, identifying advocates and amplifying success stories through events and campaigns
• Manage regional marketing budget, vendors, and agency partners where necessary
• Provide regular reporting on performance, pipeline influence, and insights from the field

Benefits

Competitive compensation and equity, excellent benefits, and a culture that genuinely supports work-life harmony