Marketing Director

Summary

Join GraphAware as Marketing Director and play a central role in shaping the global marketing strategy for their connected data analytics platform, GraphAware Hume, focusing on the Five Eyes, EU, and NATO countries. Lead the marketing team, develop and execute marketing strategies, build brand awareness, generate leads, support sales, and manage events and webinars. You will be responsible for creating high-quality content, positioning GraphAware as a thought leader, and ensuring consistent messaging across all channels. This role offers a unique opportunity to impact the intelligence analysis field and work in a driven, supportive environment with opportunities for growth and autonomy. The position requires significant experience in B2B SaaS/software marketing, international markets, brand building, lead generation, and team management. GraphAware offers competitive compensation, equity participation, and a motivating work environment.

Requirements

• B2B SaaS/software industry experience
• International / global market experience
• Brand building and messaging
• Lead acquisition and related techniques and best practices
• Content management and thought leadership
• Leadership skills and experience with managing a team of people
• Big picture thinking
• Great communication skills
• Exceptional organisational skills
• Problem-solving and “Get-it-done” attitude
• Hands-on attitude and attention to detail when required
• Excellent English

Responsibilities

• Understand the company’s strategy. Design the marketing strategy and plan. Execute it effectively, and translate it into clear team focus and priorities
• Build a brand that aligns with our long-term goals through strong strategy, planning, and execution. Act as a guardian of consistent messaging and representation of who we are across all channels. Maintain a strong public profile that reassures the market we are the right partner
• Develop clear, high-quality content that speaks directly to our audience and reflects a deep understanding of their challenges. Position the company as a credible voice in our field - insightful, practical, and worth listening to
• Set up the funnel and the overall measurement and evaluation system, including key metrics. Drive inbound lead generation by creating and promoting high-quality content. Assess the role outbound should play in our go-to-market approach
• Support the sales team by developing high-quality assets that communicate our value and align with our branding. Define and implement a practical approach to equip partners with the right messaging, tools, and materials to help them sell effectively
• Own and maintain a strong, up-to-date events and webinars calendar that supports our goals. Ensure every event is well-organized, high-quality, and delivers clear value to our audience
• Provide clear focus and priorities for the team, grow its capabilities, and establish marketing as a strong, strategic function within the company
• Work closely with the COO, CEO, and Sales team to stay aligned on goals and priorities, while maintaining clear, consistent, and professional communication at all times

Preferred Qualifications

• Experience with marketing to government agencies
• Previous marketing role in a fast-growing business
• Native English speaker

Benefits

• Unique opportunity : Join us on our journey to fundamentally change the way intelligence analysis is conducted and to empower democratic government agencies
• Driven and motivating environment : Striving for excellence is who we are but we’ve always got each other’s back. Work in an environment that motivates and supports you
• Self-realisation and autonomy: Thrive in an environment where autonomy is balanced with accountability. If something isn’t working, we take action
• Competitive compensation: Enjoy a competitive compensation package with a variable component and regular reviews
• Equity participation: Share in the company's success through our share scheme program