Remote Field Marketing Director

Summary

Join Veeva Systems, a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As a Director of Marketing Programs/Field Marketing, you will own integrated marketing strategy, create awareness, nurture, and educate key contacts within target accounts, and design & execute 1:Few Account-Based Marketing (ABM) initiatives.

Requirements

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, and Excel
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools, including LinkedIn and Twitter
• Working knowledge of Salesforce, and marketing automation platform experience (Pardot)
• Growth minded and a team player with a positive attitude

Responsibilities

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Preferred Qualifications

• Experience in administration, project coordination, and marketing operations
• Experience in a high growth software or technology company

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program