Summary

Blackpoint Cyber is seeking a Field Marketing Manager to help scale and expand their field marketing program. The role involves collaborating with various teams to develop and execute impactful marketing strategies, events, and Account-Based Marketing (ABM) initiatives. The ideal candidate has at least 3 years of experience in a field marketing role, specifically in B2B technology with a deep knowledge of Managed Service Provider (MSP) space.

Requirements

At least 3 years of experience in a field marketing role, specifically in B2B technology with a deep knowledge of Managed Service Provider (MSP) space
Demonstrated ability to define, plan, and execute field marketing, events, and ABM strategies
Extensive experience with various event types, from large-scale industry conferences to exclusive, high-touch experiences
A blend of strategic planning and hands-on tactical execution
Strong project management skills, including effective communication regarding project timelines, responsibilities, and status updates

Responsibilities

Design and implement a comprehensive events and experiences strategy aimed at driving significant enterprise pipeline growth
Develop a multifaceted strategy targeting both new customer acquisition and expansion within existing accounts
Oversee the logistics and execution of events, including conceptualizing event themes, creating landing pages, managing operational campaigns, coordinating with external vendors, handling branded merchandise, managing event sales staffing, and establishing lead goals and metrics for each event
Collaborate with marketing and sales teams to maximize the return on event preparation, onsite experiences, and follow-up campaigns
Transform successful campaigns and events into scalable, repeatable programs
Manage end-to-end program execution in a dynamic environment, ensuring meticulous attention to detail

Preferred Qualifications

Experience working with customers in cybersecurity or related technology sectors is a plus

Benefits

Blackpoint Cyber offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks for eligible employees in the US

Blackpoint Cyber is hiring a Field Marketing Manager