Senior Field Marketing Manager

Summary

The Senior Field Marketing Manager will analyze sales pipeline health, develop and execute campaigns, collaborate with cross-functional teams, and own regional marketing targets. The candidate should have 7+ years of experience in a B2B field marketing role, excellent project management skills, creative thinking, and the ability to drive cross-functional collaboration.

Requirements

• 7+ years of proven experience in a B2B field marketing role
• Understands Red Canary's overall strategy and partners with cross-functional teams to shape a joint strategy and experience planning and implementing marketing programs with cross-functional partners
• Creative and innovative thinking with a willingness to take risk, iterate and learn
• Proactively engages in forward thinking and innovative initiatives in the business and scales them to their own work
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
• Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable
• Excellent interpersonal skills to deal professionally with senior executives, vendors and team members at all skill levels of the org
• Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals
• Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities
• Experience successfully managing third-party vendors, contractors and budgets
• Working knowledge of Salesforce CRM application(s), Tableau and Marketo
• Experience with planning and carrying out multiple, sophisticated marketing programs and working towards strategic goals

Responsibilities

• Analyze sales pipeline health
• Develop relevant insights and craft, execute, and measure campaigns and events to build and progress sales pipeline within your region
• Collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming programs and campaigns
• Have complete ownership of your region's marketing campaigns, events, and programs, from beginning to end
• Plan, build, and execute event concepts and campaigns based on target customer data
• Implement programs while using creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos
• Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals
• Own regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize
• Communicate regularly with stakeholders on program results and findings for your campaigns and events; aggregate results weekly, monthly and quarterly

Preferred Qualifications

Experience in enterprise account-based marketing (ABM)and sophisticated accounts preferred

Benefits

• 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
• Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits
• Fertility Benefits: All new hires are eligible for benefits as of their first day
• Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
• Paid Parental Leave- Full base pay to bond/care for your new child
• Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses