Field Marketing Manager

Summary

Join Diligent, a global leader in modern governance, as a Field Marketing Manager in the DACH region. You will be responsible for coordinating and executing marketing strategies, building and optimizing infrastructure for leads and analytics, and collaborating with cross-functional teams. This role requires experience in digital marketing, marketing automation platforms (Marketo and Salesforce), and ABM strategies. You will generate inbound traffic, track campaign ROI, and analyze performance to optimize marketing spend. Diligent offers a flexible work environment, comprehensive health benefits, generous time off, and wellness programs.

Requirements

• Experience across digital marketing responsibilities (SEO, SEM, ABM strategies and best practices)
• Experience utilizing modern platforms across the MarTech stack including Marketing Automation (eg Marketo) and Salesforce.com
• Experience building ABM strategies and campaigns
• A team player who loves to collaborate with cross-functional and regional teams
• Excellent communication skills, both written and verbal in English and German required
• Ability to analyse data and use as the basis to make data led decisions
• Exceptional project management skills
• 3+ years experience required

Responsibilities

• Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs
• Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes
• Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients
• Lead campaign reporting to analyze performance and optimize as necessary
• Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices
• Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research
• Track campaign ROI and influence the allocation of marketing spend based on past performance

Benefits

• Flexible work environment
• Comprehensive health benefits
• Meeting free days
• Generous time off policy
• Wellness programs