Field Marketing Manager-Retail or Cosmetics and Personal Care

Summary

Join Centric Software as a Field Marketing Manager to drive marketing initiatives in the Cosmetics & Personal Care industry across the Americas. This strategic role requires a results-driven marketer with software industry experience, particularly supporting retail or cosmetic brands. You will develop and execute regional marketing strategies for market expansion and new business development. Collaborate with content, digital, and sales teams on lead generation campaigns, events, and targeted programs. Coordinate external vendors and freelancers for impactful marketing efforts. This role demands a strong analytical mindset and creative approach to align marketing programs with business objectives. If you thrive in a fast-paced environment and are passionate about strategic marketing, this is an excellent opportunity.

Requirements

• 5–7 years of experience in B2B marketing, preferably in the software industry or within a software vending company
• Master’s degree or equivalent in Marketing
• Strong understanding of inbound marketing and automation tools (Pardot, HubSpot, Marketo, etc.), plus CRM experience (Salesforce)
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines
• Self-motivated, creative, and detail-oriented problem solver with strong strategic thinking
• Excellent communication and collaboration skills, with a strong team-first attitude

Responsibilities

• Develop and execute targeted lead generation campaigns by industry vertical and persona across multiple digital and offline channels (LinkedIn, media, website, etc.)
• Organize and coordinate events including tradeshows, conferences, 3rd party webinars, and Centric-led marketing initiatives
• Support large account conversion by creating focused marketing programs that align with sales strategies
• Create marketing assets (campaign materials, collateral) in collaboration with content managers and copywriters
• Analyze campaign performance using tools like Tableau, Google Analytics, and LinkedIn Campaign Manager, identifying areas for improvement
• Conduct market research & competitive analysis to refine targeting strategies
• Segment databases and ensure optimized customer outreach
• Manage external freelancers and agencies to deliver key marketing initiatives
• Track and manage budgets to ensure efficiency and ROI across marketing activities

Preferred Qualifications

• Prior exposure to retail or cosmetics brands is highly desirable
• Language skills: English required; Spanish or Portuguese is a plus