Brand Marketing Lead

Summary

Join Dr. Squatch as their Brand Marketing Lead in the United Kingdom! This role offers the chance to significantly impact a growing market by developing and executing a UK-focused marketing strategy. You will conduct market research, design integrated marketing campaigns, build brand partnerships, collaborate with the retail team, manage agencies and budgets, and track performance. The ideal candidate has 10+ years of experience in marketing, particularly within CPG and start-up environments, with a strong understanding of the UK market. This full-time position, based in London, offers a competitive salary and benefits.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 10+ years of experience in marketing roles, with a significant portion spent in both CPG and start-up environments
• Proven success in launching and growing brands in new markets
• Proven track record of launching and scaling brands in new markets
• Deep understanding of the UK market and its unique consumer dynamics
• Exceptional communication and leadership skills, with the ability to inspire and motivate a team
• Strong leadership skills with the ability to inspire and motivate cross-functional teams
• Fluency in English is a must
• Creative thinker with a strategic mindset and a results-oriented approach
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Responsibilities

• Develop and execute a robust marketing strategy tailored to the UK market, aligning with our global brand mission and values
• Conduct deep market research to understand consumer behavior, identify trends, and assess competitive dynamics to inform our brand positioning, messaging, and creative direction for the UK audience
• Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement
• Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement
• Collaborate with our retail team to bring our brand to life in-store
• Build and manage relationships with external agencies and vendors to deliver high-quality marketing initiatives on time and within budget
• Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals
• Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership
• Lead and inspire cross-functional team members in a matrix organization, fostering collaboration and ensuring alignment with overall business objectives

Preferred Qualifications

• A Master’s degree is a plus
• Experience in the personal care, cosmetics, and/or beauty industries preferred
• Fluency in an additional European language is a plus

Benefits

• Medical
• Dental
• Vision
• 401k with Squatch match
• PTO
• Healthy snacks
• Frequent company events
• Free products