Field Marketing Specialist

Summary

Join Heidi, a healthtech company on a mission to revolutionize healthcare delivery, as a Field Marketing extraordinaire. Working closely with the VP of GTM, you will be responsible for creating epic experiences for clinicians through various marketing initiatives. You will organize events, manage sponsorships, devise campaigns, collaborate with partners, and create targeted marketing content. The role requires generalist marketing experience, event organization skills, familiarity with marketing technology, strong content creation abilities, and a detail-oriented approach. Heidi offers a flexible hybrid work environment, additional paid time off, corporate fitness discounts, a personal development budget, equity in the company, and the opportunity to make a global impact.

Requirements

• Generalist marketing experience supporting a dedicated region
• Experience organising and participating in events and conferences
• Exposure to marketing and sales tech including email platforms, CRM, design
• Imaginative on campaign tactics and execution to help Heidi cut through
• Strong content creation skills, good instinct for design and great writing prowess
• Highly detail orientated with excellent follow through
• Loves working in the office with a passionate, competitive sales team

Responsibilities

• Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks
• Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up
• Devise and run campaigns to raise awareness of Heidi including geographic and specialty focussed thematics
• Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content
• Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers
• Own local pages for website including regional specific content such as compliance and thought leadership
• Drive and deliver a strong customer story pipeline, both written and video
• Support sales teams in targeted enterprise account outreach
• Improve lead capture processes and stringent lead aging processes across the team

Preferred Qualifications

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator with a knack for problem-solving and building relationships, we want to hear from you

Benefits

• Flexible hybrid working environment, with 3 days in the office
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi  wins, we all win
• The rare chance to create a global impact  as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!