Field Marketing Specialist

Summary

Join Roofr's team and contribute to the company's growth by executing an event strategy that acquires and delights customers, partners, and investors. The ideal candidate will have experience in event marketing, field marketing, or demand generation, and be comfortable with email marketing and event software.

Requirements

• 1+ years of experience in an event marketing, field marketing, or demand generation
• Proven experience carrying out tasks related to event marketing efforts, including planning and reporting for tradeshow, roadshows, webinars, community events
• You’re comfortable with email marketing and event software such as Hubspot, Bizzabo, or similar
• You’re highly organized and detail oriented
• You have superior written and interpersonal communication skills
• You enjoy traveling and working on the go; up to 50% of your time will be spent traveling to various events in North America
• You’re self-motivated with the ability to prioritize and can multi-task effectively
• You’re independent, resourceful and can problem solve creatively
• You’re analytical and can connect the dots to identify trends, patterns, and challenges

Responsibilities

• Develop a deep understanding of the Roofr brand, value proposition, and target audience
• Initiate and project manage event projects end to end and on time
• Identify new opportunities for event sponsorship and manage the sponsorship cycle
• Manage in-person field events and future virtual events from start to finish
• Nurture positive speaker and partner experiences by building trusting, long term relationships
• Work closely with the field marketing team to plan and execute pre, during, and post event activities
• Work with the wider Roofr team to get help, support, and resources for areas we need pertaining to events
• Work with the creative team to create high quality, consistent branding for all events
• Responsible for ordering and tracking event and partner inventory including collateral, giveaways, etc
• Carry out all post-campaign administration, budget reconciliation, KPI tracking, follow-up communications, team debriefs and ROI analysis

Benefits

• 1st week of employment is mandatory PTO!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• Medical, dental and vision insurance premiums for employees and their dependents
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Remote first culture
• Weekly Friday paydays!