Remote Field and Channel Marketing Program Specialist

Summary

Join Abnormal Security as a Field and Channel Marketing Program Specialist to align with the EMEA Marketing team on planned and completed marketing events in the Nordic Region, manage key elements of various regional and national programs, and execute event programmes while partnering with sales teams to ensure pipeline goals are met.

Requirements

• Bachelor's Degree in Marketing, Communications or Business, or equivalent experience
• 2+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
• Fluency in Swedish
• Experience working within or closely with a B2B marketing organization; technology industry, software/Saas, security or networking industry experience a plus
• Understanding of channel/partner marketing environment
• Comfortable executing through periods of ambiguity
• Proven skill in optimizing processes, and making recommendations on process improvements
• Can-do and team collaboration attitude in a startup environment desired
• Must be a metrics-driven manager with experience and passion for proving marketing results across the funnel
• Self-driven, problem-solver, takes initiative in moving programs forward, strong attention to detail, and able to prioritize in a fast-paced environment
• Excellent written, verbal and communication skills

Responsibilities

• Work closely with Sales and Sales Development reps (SDRs) to support the GTM activities in all regions including pre and post event outreach/follow up
• Align with the extended Field and Channel Marketing team on planned and completed marketing events in the Nordic region
• Execute an effective field marketing programme - running events that will deliver the quarterly pipeline goal for the local team
• Partner closely with the channel team to create exciting and engaging programs to engage both partners and end users that align with the channel's regional objectives
• Support the marketing programme as needed; securing speakers for events, booking venues, developing email and landing page content, overseeing the creation/completion of Outreach i.o. templates
• Manage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
• Measure success of programs via analytics and reporting, tracking pipeline goals across the region
• Communicate with the Abnormal sales organization on planned marketing activities/programs
• Communicate program status & progress to the marketing director, sales leaders and other stakeholders
• Monitor and update FCM team events calendar and internal team weekly meeting
• Assist with updating FCM marketing projects in Asana as needed
• Ensure all FCM campaigns and programs are logged and tracked on all required internal field and channel marketing plans, budget trackers, marketing calendar, and website (as appropriate)
• Lead special efforts and projects as needed

Preferred Qualifications

Experience with Marketo, Asana, Outreach i.o. and Salesforce.com (or similar performance tracking management tools) preferred