Fractional Growth Marketing Manager

Summary

Join our team as a Fractional Growth Marketing Manager to develop and execute strategies that drive subscriber acquisition, conversion, and retention for Tinybeans, a leading private photo-sharing app.

Requirements

• 7+ years of experience in paid media growth, demonstrating a proven track record in scaling campaigns
• 5+ years of expertise in CRM platforms, with a focus on user segmentation, lifecycle marketing, and customer retention
• Experience mentoring, training, or leading teams for continuous growth and development
• Strong analytical skills, with the ability to derive insights from data and act on them strategically
• A proactive, collaborative approach, with exceptional communication skills and the ability to manage cross-functional projects

Responsibilities

• Develop and implement acquisition, conversion, and retention strategies to grow Tinybeans' subscriber base
• Manage and optimise paid media campaigns across key platforms, driving cost-effective acquisition and engagement
• Oversee and guide affiliate marketing initiatives to ensure they contribute significantly to subscriber growth
• Collaborate with the product team to plan and execute a CRM migration project, ensuring a seamless transition with minimal disruption to operations
• Provide mentorship and strategic oversight for campaign optimisation, ensuring consistency in approach and outcomes
• Contribute to broader growth strategy development, encompassing CRM, paid media, and SEO, with a data-driven focus on user acquisition and retention
• Step in to manage or provide direction on key channels during periods of team transition or if coverage is needed

Benefits

Preference for Australia, U.S and Canada Pacific Time