Freelance Marketing Artist

Summary

Join WeMoms, a company dedicated to empowering mothers, as their new Marketing Artist. This key role involves creating engaging visual assets for the WeMoms app, social media, and commercial partners. You will design social-first content, optimize campaign performance, and explore new trends in visual marketing. This position offers the opportunity to work with a passionate team, make a positive impact on the lives of millions of women, and enjoy a dynamic work environment in Paris.

Requirements

• Ultra creative (yes, it's a superpower)
• Mastery of graphic design tools (Photoshop, Illustrator, Figma, Canva, After Effects for motion design is a plus)
• Good knowledge of visual trends on different digital media, use of AI tools
• Sense of graphic storytelling : knowing how to translate an idea or emotion into images
• Ability to adapt to brand identities and a variety of visual worlds
• Organisation, responsiveness and priority management
• Comfortable working to tight deadlines and in agile mode
• Interest in digital and visual marketing
• Good team spirit and infectious enthusiasm
• Familiar with A/B testing to optimise the impact of visuals
• Degree in graphic design, visual communications or motion design
• Minimum 2 years' experience in digital graphics in a start-up, media or agency

Responsibilities

• Producing engaging visual assets 🎨: creating and executing high-performance visuals in line with the product and marketing briefs of our commercial partners - banners, articles, social media games, etc. The visuals are mostly static (photos to be retouched and edited), sometimes requiring video/motion editing
• Designing social-first content 🎥: imagining and executing visuals adapted to each platform to maximise engagement and virality (Instagram, TikTok, LinkedIn, Facebook...)
• Optimising campaign performance ✨: creating high-performance visuals for advertising campaigns in collaboration with the growth and ads team, incorporating a test & learn approach
• Exploring new trends and formats 🔍: staying on top of design and social media trends to detect the visual levers that make a difference and deploy them in our assets

Preferred Qualifications

• An interest in the world of parenting is a plus, but not compulsory
• Use of AI tools for graphic design is strongly recommended

Benefits

• Enjoying a great human adventure
• Working with a crack team where helping each other and caring are the watchwords
• Making an impact on the lives of millions of women, both future and new mothers
• Working sometimes remotely or in great offices in the heart of Paris
• Learning every day and giving meaning to your job. 💫 Never get bored!