Head of Brand & Product Marketing

Summary

Join HyperionDev, a leading provider of accelerated tech education, as the Head of Brand and Product Marketing, leading branding and product marketing initiatives for both HyperionDev's education technology offerings and Longdue's upcoming video game projects. This role combines strategic leadership in branding with deep market positioning and campaign direction across two mission-driven brands. You will manage cross-functional teams, including content creators, designers, and product marketing managers, to craft cohesive brand narratives, develop go-to-market strategies, and ensure product success across education and entertainment. This is a unique opportunity to lead brand strategy in both the edtech and indie games space, applying your expertise in two distinct but highly creative environments.

Requirements

• At least 7 years of marketing experience in brand management and product marketing, ideally within high-growth industries
• Proven track record in managing large-scale consumer marketing campaigns, including at an international level
• Strong project management skills with a history of leading cross-functional teams and managing marketing projects from concept to execution
• Proficiency in digital marketing, social media management, and PR strategies, including campaign metrics, paid media, and influencer collaborations
• Excellent communication skills with experience in managing cross-functional teams and stakeholders

Responsibilities

• Build and refine the architecture of the HyperionDev brand and its sub-brands — including Longdue Games — defining brand vision, equity, and value propositions
• Lead the product marketing team to understand customer insights, create positioning strategies, and craft messaging for product launches
• Conceptualize and execute cross-channel marketing campaigns for product launches, events, and brand awareness, including website, CRM, social media, and PR, spanning both HyperionDev bootcamps and Longdue’s IP
• Oversee the creative development process, ensuring all visual and written content aligns with the brand’s identity and vision, from concept through execution across digital, print, and multimedia platforms. Collaborate with designers, writers, and external agencies to deliver cohesive, innovative, and impactful campaigns across education and game narratives alike
• Conduct market and audience research to refine our approach and maintain competitive positioning
• Collaborate with teams across admissions, product, and careers to align strategies, ensure brand consistency, and support revenue generation
• Oversee content marketing efforts for performance marketing and sales enablement, including managing content calendars and ensuring alignment across all channels
• Plan and execute events, roadshows, and activations that strengthen the brand and engage key audiences
• Hire, lead, and mentor a team of marketers, copywriters, and designers. Manage relationships with external agencies and freelancers

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Experience with project management tools (e.g., Basecamp, Trello) and agile methodologies (sprint management with marketers and developers)
• Management of external suppliers, agencies, and freelancers
• Experience with content calendars and scheduling tools
• Strong analytical skills, including detailed knowledge of website data analysis tools (e.g., Google Analytics) and proficiency in creating reports on key website and social media metrics

Benefits

• We are a remote-friendly organisation and offer flexible work options
• We provide up to 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff
• You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, & Yoco
• Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it