Head of digital Marketing & Branding

Summary

Join Believe, a leading digital music company, as the Global Head of Digital Marketing & Branding. You will lead the development and execution of global digital marketing and branding strategies, ensuring a consistent digital presence across all markets. This role demands strong leadership, strategic thinking, and expertise in digital marketing and branding. You will collaborate with internal teams and external partners to align digital marketing initiatives with diverse audiences. Responsibilities include managing the digital ecosystem, executing data-driven marketing strategies, leading website strategy, defining brand identity, and leveraging data analytics. You will also lead a team of four professionals and manage external agencies. The ideal candidate possesses a Bachelor's degree in a related field, 8-10 years of experience, and strong expertise in digital marketing channels and branding.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 8–10years of experience in digital marketing and branding, ideally in an international company, with strong business acumen
• Strategic & Analytical Mindset – Expertise in digital marketing channels (SEO, SEA, SMO, content marketing, and web analytics)
• Branding & Creative Leadership – Strong background in brand strategy, visual identity, and storytelling
• Digital Tools & Project Management – Proficiency in CMS platforms (WordPress, Drupal) and project management tools (Basecamp, GanttProject, Atlassian Suite)
• Change Management & Leadership – Ability to navigate complex, fast-paced environments and drive digital transformation
• Stakeholder & Relationship Management – Strong interpersonal skills to collaborate across departments and build positive & lasting partnerships
• Bilingual Communication – Fluent in French and English, with excellent written and verbal communication skills

Responsibilities

• Build, sustain, upgrade and manage a comprehensive digital marketing ecosystem, including company websites, third-party platforms, and global/local social media channels
• Ensure brand consistency, security, and an optimized digital customer journey
• Develop digital experiences across customer touchpoints to drive engagement & loyalty
• Design and execute data-driven digital marketing strategies that enhance brand awareness, lead generation, social advocacy, and customer retention
• Oversee SEO, SEM, social media, content marketing, and digital advertising initiatives
• Lead website strategy and ensure seamless UX/UI, mobile optimization, and accessibility across devices and platforms
• Utilize analytics to track performance, identify areas for improvement, and implement data-driven optimizations
• Define and evolve the global graphic brand identity, ensuring consistency across digital and traditional marketing channels, in close collaboration with Corporate
• Oversee the creation of engaging content aligned with SEO best practices, brand messaging, and audience engagement
• Implement and leverage digital marketing analytics to measure campaign effectiveness, optimize strategies, and drive business growth
• Stay ahead of digital trends, tools, best practices and technologies, ensuring continuous innovation and market relevance
• Partner with Global Marketing & Communication managers, cross-functional teams and external agencies to align digital marketing strategies with business objectives and market needs
• Lead a team of four professionals (social media, web management, and branding) while managing external agencies and content creators
• Oversee and allocate digital marketing budgets effectively to maximize ROI

Benefits

• Tailor-made training and coaching program
• Remote working policy
• A wellness program "Pauses" with many activities and animations in-house
• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
• A healthy and eco-responsible company restaurant
• Individual or family health insurance
• CSE benefits
• A rooftop
• A gym with free classes
• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet
• Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
• 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)