Later is hiring a
Freelance Social Media Strategist

Summary

Join our team as a Social Media Strategist on a contract basis and develop data-driven strategies to enhance brand awareness, engagement, and conversion for our clients.

Requirements

• 5+ years proven experience as a Social Media Strategist or similar role with a strong focus on analytics and reporting
• Deep understanding of social media platforms, trends, and analytics tools
• Strong analytical skills with the ability to interpret data and generate insights
• Experience leveraging AI to streamline processes & development of materials in a streamlined & consistent way
• Experience with social media management tools, preferably Later, and analytics platforms
• Excellent written and verbal communication skills, with the ability to present data in a clear and compelling manner
• Strong project management skills with the ability to handle multiple clients and projects simultaneously
• Ability to work independently and as part of a team in a fast-paced environment
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Responsibilities

• Develop comprehensive social media strategies to enhance brand awareness, engagement, and conversion for our clients
• Collaborate with clients and internal teams to understand business objectives and create data-driven social media plans
• Analyze social media performance metrics across various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others
• Utilize analytics tools to track, measure, and report on the effectiveness of social media campaigns
• Develop actionable insights & recommendations based on industry best practices & the customers current state to optimize social media strategies and improve results
• Conduct competitive analysis & research to identify opportunities for growth and differentiation
• Stay updated with the latest social media trends, tools, and best practices to ensure our clients remain at the forefront of digital marketing
• Develop and present regular reports to clients and internal stakeholders, showcasing the impact and ROI of social media efforts

Benefits

• Flexible PTO: We want you to take the time off when you want or need to recharge!
• Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops
• Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work
• Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family