German Content Specialist

Summary

Join Ferryscanner, a leading online search and booking engine for ferry tickets, as a German Content Specialist. As a key member of the marketing team, you will craft compelling content in German to inspire and guide our audience on their ideal ferry journeys.

Requirements

• Native German speaker with excellent writing and editing skills is a must
• Proven experience as a copywriter, content creator, or similar role is a must (preferably in the travel or hospitality industry)
• A portfolio of previous work demonstrating your ability to craft compelling content would be great
• Strong understanding of SEO principles and best practices and ability to implement them in German content
• Familiarity with SEO tools like Ahrefs, Google Analytics, Google Search Console etc
• Familiarity with content management systems (CMS)
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines
• A keen eye for detail and exceptional proofreading and editing abilities
• Creativity and strong research skills
• Collaborative spirit
• Excellent time-management and organizational skills

Responsibilities

• Create engaging and persuasive copy in German for Ferryscanner's website, blog, newsletters, social media, and other marketing channels
• Research ferry destinations, routes, and related travel topics to generate unique and relevant content
• Collaborate with the rest of the marketing team to develop content strategies that align with our brand voice and objectives
• Write clear and concise destination descriptions, landing page copy, and promotional materials
• Use SEO best practices to optimize German-language content, including keyword research, meta descriptions, and link-building strategies, while collaborating with SEO specialists to improve search visibility and drive organic traffic from German-language content
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines
• Stay updated on industry trends, travel news, and ferry-related developments to provide up-to-date and valuable information to our audience
• Assist in localizing content from English to German and vice versa, maintaining a high level of accuracy and cultural relevance

Benefits

• Work in an international and dynamic environment among young and smart people
• Huge learning experience in using best practices and cutting-edge technologies
• Flexibility to work remotely & extra annual leave days