Global Brand Director

Summary

Join Mantle, a leading sustainable hub for financial and consumer on-chain applications, as their Global Brand Director. This pivotal role transcends traditional branding, encompassing strategy development, campaign execution, cross-business unit brand compliance, and creative leadership. You will own Mantle's global brand perception, crafting a compelling narrative and ensuring brand consistency across all touchpoints. Success in this role requires extensive experience in brand management within leading companies, a proven track record of building and evolving brands, and exceptional skills in strategic vision, creative leadership, stakeholder management, and execution excellence. You will collaborate closely with executive leadership and cross-functional teams to align brand initiatives with company goals and deliver impactful campaigns. The ideal candidate will possess a strong understanding of global cultural nuances and familiarity with Web3 and blockchain.

Requirements

• 8+ years in brand management roles within leading FinTech, tech, or consumer-facing companies, preferably with experience at public (IPO) companies or global premium brands
• Proven track record of building and evolving a brand across multiple business units or geographies
• Demonstrated success in conceptualizing and executing innovative campaigns that deliver measurable impact
• Strategic Vision: Ability to see the big picture and craft strategies that align branding with business goals
• Creative Leadership: Strong ability to generate unique, high-impact ideas and translate them into compelling narratives and campaigns
• Stakeholder Management: Excellent interpersonal skills to collaborate across departments and with C-level executives
• Execution Excellence: Attention to detail with an ability to enforce brand consistency across touchpoints

Responsibilities

• Create and refine Mantle’s global brand strategy, ensuring it reflects a premium, innovative, and cohesive identity
• Develop brand guidelines that are comprehensive yet adaptable across different geographies, cultures, and business units
• Own the brand narrative by crafting a compelling story that resonates across internal and external stakeholders
• Propose and lead thematic brand campaigns that align with business objectives, product launches, and marketing needs
• Collaborate with cross-functional teams to bring innovative ideas to life through campaigns that inspire and engage global audiences
• Evaluate campaign performance and brand sentiment to optimize future strategies
• Ensure all business units and external agencies adhere to brand guidelines, maintaining consistency across touchpoints including marketing, product, customer experience, and internal communications
• Act as the brand steward by auditing outputs across channels and providing actionable feedback
• Partner with creative teams to deliver visually stunning and narratively impactful assets
• Advocate for bold, out-of-the-box ideas while maintaining alignment with Mantle’s strategic goals
• Work closely with executive leadership to align brand initiatives with company vision and long-term goals
• Partner with marketing, PR, and product teams to drive cohesive brand integration

Preferred Qualifications

• Familiarity with emerging trends in Web3, blockchain, and technology branding would be a plus
• Strong understanding of global cultural nuances and how they impact branding strategies