Google Shopping Ads Specialist

Summary

The job description is for a Google Shopping Ads Specialist position at a direct-to-consumer home lighting and decor retailer. The role involves managing Google Shopping ad campaigns, developing digital advertising strategies, conducting audience research, performing A/B testing, analyzing analytics data, and reporting on campaign performance. The job is fully remote with specific hours.

Requirements

• Proven Experience in Google Shopping Ads: Demonstrated success in managing and optimizing Google Shopping campaigns, particularly in the US market for consumer products
• Technical Proficiency: Strong skills in Google Merchant Center and Google Ads, including feed optimization and data analysis
• Strategic Planning: Demonstrated ability to develop strategic advertising plans that effectively target key audiences and meet client objectives
• Analytical Skills: Robust analytical capabilities, with a knack for translating complex data into actionable strategies
• Communication and Reporting: Excellent communication skills, capable of creating detailed reports and presenting findings to stakeholders
• Adaptability and Creativity: Ability to pivot strategies based on performance data and market trends, continuously seeking ways to enhance campaign performance

Responsibilities

• Google Shopping Ads Management: Develop and manage Google Shopping ad campaigns, including search, display, and shopping
• Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives
• Implement and refine strategies specific to Google Shopping to enhance visibility and drive sales
• Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance
• A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes
• Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI