Ad Operations Specialist

Summary

Join Babylist as an Ad Operations Specialist to manage direct media campaigns across various advertising products and oversee the CRM system. You will be responsible for running high-performing campaigns, managing tasks efficiently, and generating accurate reporting. Collaborate with the Partnerships Team and cross-functionally with other departments. This role requires 3–5 years of experience in ad operations and inventory management within the ad tech industry, expertise in Boostr, and strong analytical skills. You will be responsible for campaign reporting, ensuring accurate campaign delivery, managing the Boostr CRM system, maintaining documentation, and providing data support to various teams. Babylist offers competitive pay, benefits including company-paid medical, dental, and vision, generous parental leave, and a 401k with company match.

Requirements

• 3–5 years of hands-on experience in ad operations and inventory management within a ad tech industry, ideally with proof of your impact to growing or maintaining revenue
• Managed inventory with a wide range of ad products, including social media, email,content, video, etc
• Expertise in Boostr, which is required for this role
• Strong analytical skills and hands-on experience with analytics and ad ops tools, along with familiarity in NetSuite, Google Analytics, Microsoft Excel, Sigma, Looker, and Indicative
• Comfortable with pulling and consolidating reporting from multiple data sources
• Efficiently manage tasks with a focus on clear communication to stakeholders on timing and potential solutions
• Comfortable working in an agile environment while we work to grow Partnerships revenue
• Passionate about putting parents first and hungry to better serve them and their families in this new life stage

Responsibilities

• Manage direct media campaigns across a suite of advertising products, and oversee the CRM system
• Run high-performing campaigns, efficiently manage tasks, and pull accurate and detailed reporting
• Collaborate primarily with the Partnerships Team, while working cross-functionally with Design, Growth Marketing, Content/Editorial, and Finance/Accounting
• Take ownership of monthly campaign reporting and benchmark updates, providing accurate insights that help Babylist teams understand inventory performance across categories and partners
• Ensure that Babylist digital media campaigns are served accurately and efficiently across multiple ad products
• Own the relationship with, and operation of, Boostr as a CRM and BI tool, including servicing internal support tickets and inventory management
• Maintain thorough documentation of ad operations processes and clearly communicate expectations cross-functionally
• Be a source for the Partnership’s teams' data pulling and reporting needs related to partner facing reporting
• Serve as the Ad Operations partner for Accounting, providing monthly reporting for revenue recognition and month end close

Benefits

• Company paid medical, dental, and vision
• Generous paid parental leave policy
• 401k with company match
• Perks for physical, mental and emotional health, parenting, childcare, and financial planning
• Competitive pay and meaningful opportunities for career advancement
• Equity
• Bonus
• Company paid health, dental and vision insurance
• 401(k) matching
• Flexible spending account
• Paid leave (including PTO and parental leave)