Director, Paid Search

Summary

Join DEPT® as a Group Director for Paid Search and lead high-performing teams, exceeding goals and delivering strategic solutions. You will be responsible for driving technical expertise and delivery excellence across all search channels, overseeing a team of paid search experts. As a master strategist, you will ensure the organization flourishes, from staffing to client retention and profitability. You will champion innovation, collaborate with partners, and lead the charge for profitable new business opportunities. You will also coach, mentor, and build succession plans to ensure unwavering performance. This role requires a deep understanding of paid search strategy and the media landscape.

Requirements

• A minimum of 8 years’ paid search experience (spanning all core Ads & Facebook products) and a minimum 3 years of experience in a client-facing marketing role
• Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• A deep understanding of Ads/Facebook Ads Manager and be skilled at effectively communicating paid search & social goals, targets, and tactics to clients and can get into the weeds when necessary
• The ability to audit an account and present actionable insights to a client
• The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
• To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
• Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Responsibilities

• Work on new processes and initiatives that can be put forward within the org to meet group-wide goals
• Proactively developing team staffing and growth plans to ensure their org can cover for any employee losses & new business opportunities while maintaining a balance of healthy team utilization
• Group Directors oversee paid search activation teams to ensure all accounts successfully surpass goals and that the activation teams provide proactive strategy
• Actively involved in the pitch process for new business opportunities, owning staffing forecasting, populating the pricing tool, and ensuring healthy coordination with new business and finance to be able to staff, support, and service new business clients profitably
• Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
• Support client partners in managing client relationships as related to paid search strategy, team, and performance
• Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals
• Manage recruiting & interview process with the recruiting team
• Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth
• Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly

Preferred Qualifications

• The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
• You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
• Successful track record of crafting and participating in sales pitches and audits
• Proven prior work experience managing a P&L and hitting margin targets

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave