Group Crm Executive

Summary

Join Talentful, a cutting-edge recruitment solutions company, as their CRM Executive. You will play a key role in growing Talentful brands, HIGHER and Talentverse, by optimizing email marketing campaigns and improving customer retention. As the sole CRM-focused marketing professional, you will have significant impact on the company's success. The ideal candidate is analytical, curious, and comfortable working both independently and collaboratively. This role involves managing email campaigns, analyzing customer behavior, collaborating with sales and community teams, and ensuring data accuracy within the HubSpot platform. Talentful offers a comprehensive benefits package including flexible working arrangements, healthcare options, wellness contributions, and enhanced parental leave.

Requirements

• Have 2+ years’ experience within a B2B CRM or Email marketing role
• Have previous HubSpot experience
• Excellent project management skills with the ability to prioritize and meet deadlines in a fast-paced environment
• Are data-driven with strong attention to detail and analysis skills
• Have the ability to work autonomously with best practices
• Are organised and comfortable working under tight timelines and quick turnarounds
• Have excellent communication skills and confidence in interacting cross-functionally
• Have the ability to work as a proactive team member who is constantly asking questions and looks for ways to improve current activities

Responsibilities

• Own the day-to-day execution of email campaigns, lead nurture flows and social media; from planning and briefing, to building, and writing email content, deploying multi-step campaigns, and utilising workflows to automate user journeys and data cleansing
• Analyze customer behaviour and segmentation to tailor marketing efforts and ensure targeted messaging
• Collaborate with the sales and community teams to align CRM efforts with broader revenue goals
• Work with the Content Manager to ensure every piece of communication across all channels is crafted to engage customers and is optimised to maximise click-through and conversion
• Champion HubSpot platform usage and ensure clean, up-to-date, actionable data
• Review and analyse CRM and email marketing performance metrics weekly to identify trends, opportunities, and areas for improvement. Work with the Head of Marketing to devise actionable insights to optimise performance, lead journeys, and conversions continuously
• Conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance
• Coordinate with group marketing teams to ensure all communications support group marketing strategy, business goals, and drive sales
• Working closely with the Head of Marketing to review performance against KPIs on a monthly and quarterly basis, tracking key segments by lifecycle stage and at a territory level
• Use data to make informed decisions, pinpointing challenges and new opportunities to develop more personalised, dynamic and relevant communications that drive acquisition, retention and reactivation in different territories

Benefits

• Learning & development
• Flexible working
• Healthcare options
• Wellness allowance contributions
• Global co-working
• Enhanced parental leave
• Retirement plan