Demand Generation Manager, Senior Manager

Summary

Join StarTree, a passionate team building a cloud analytics system, as their Demand Generation Manager. Drive pipeline growth through integrated marketing programs, leveraging your expertise in campaign execution, ABM strategies, and HubSpot. You will plan, execute, and optimize demand generation programs across multiple channels. This high-impact role requires collaboration with sales and marketing teams to achieve measurable pipeline growth. You will analyze campaign performance and optimize for ROI. The ideal candidate possesses strong B2B demand generation experience and expertise in HubSpot.

Requirements

• 3-5 years of B2B demand generation experience, with a strong focus on campaign execution and pipeline impact
• Hands-on expertise in HubSpot (or similar MAP/CRM tools)
• Proven experience with ABM strategies, campaign orchestration, and marketing automation
• Strong analytical mindset with the ability to track, measure, and optimize performance
• Collaborative and proactive approach, with experience working closely with sales teams

Responsibilities

• Plan, execute, and optimize integrated demand generation programs across email, paid media, content syndication, webinars, and events
• Develop and execute a strategic webinar program that includes planning, production, promotion, and post-webinar engagement to drive pipeline impact
• Manage marketing automation and CRM workflows (HubSpot) to ensure efficient lead management, scoring, and handoff to sales
• Craft highly personalized ABM programs, identifying key accounts and implementing comprehensive lead-nurture programs
• Analyze campaign performance and optimize for pipeline impact, using data to refine strategies and improve ROI
• Partner with sales to ensure alignment on marketing programs, enabling smooth lead handoff and follow-up

Preferred Qualifications

• Experience in developer-focused or open-source-driven marketing environments
• Familiarity with database technologies, real-time analytics, or event-driven architectures

Benefits

• Competitive and compelling equity grants
• Access to a comprehensive benefits offering