Senior Marketing Manager

Summary

Join Ultima Genomics, a rapidly growing life sciences technology company, as a Senior Product Marketing Manager. Reporting to the VP of Marketing, you will lead marketing strategy and execution for new and existing products. This high-impact role requires cross-functional collaboration with R&D and the commercial team. You will develop omnichannel marketing strategies, manage lead generation, create marketing collateral, and leverage marketing technologies. The position offers opportunities to develop impactful content, collaborate with cross-functional teams, and drive brand visibility. This is a remote position, preferably on the West Coast.

Requirements

• BS degree is required
• Must have at least 8+ years of Life Science/Biotech industry, particularly NGS or related genomic marketing experience strongly preferred
• Deep experience in omnichannel marketing and building effective communication strategies
• Proficiency in marketing automation/CRM tools (e.g., Mailchimp, Marketo, Salesforce) and web CMS (Sanity)
• The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision
• Creative thinker, exceptional storyteller and communicator
• Excellent organizational skills and attention to detail
• Strong interpersonal skills and capable of influencing cross-functional teams, including interfacing with key internal and external stakeholders
• Ability to travel domestically up to 20% and to HQ at least once per quarter

Responsibilities

• Support the planning, production, and implementation of marketing activities per the strategic plan to support on-market and new products
• Stay informed on industry trends and emerging technologies to maintain relevant and forward-looking marketing strategies
• Develop and execute effective marketing campaigns for on-market and new products, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives
• Manage lead generation methods, including webinars, email marketing, social media, website content optimization, blog writing and digital ad placements
• Support tradeshow attendance by developing show strategy and executing on key deliverables, including the generation of presentations, landing pages, handouts, social, and outreach emails
• Develop content for product positioning, including brochures, web landing pages
• Share ownership and production of marketing materials and sales enablement tools with product managers including video scripts, infographics, advertisements, emails
• Leverage marketing tools and software, including CRM systems (e.g. SFDC), marketing automation platforms (e.g. Mailchimp, Marketo), website (Sanity), analytics tools, content management systems, and social media (e.g. Hootsuite) to effectively segment customers, personalize marketing efforts, and optimize engagement and retention rates
• Collaborate with R&D and commercial team to ensure marketing efforts are in alignment with company objectives

Preferred Qualifications

Advanced degrees are highly desirable

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending & health savings account
• Paid holidays
• Paid time off
• Employee assistance program
• Other company benefits