Group Director, Paid Social Media

Summary

Join Crossmedia as a Group Director on the One Marketplace team, leading and mentoring a team of paid social media professionals. You will be responsible for developing and executing innovative, data-driven campaigns that maximize ROI for clients. This role requires 12+ years of experience in paid social media and a strong analytical background. Crossmedia offers a competitive salary ($150k-$190k), comprehensive benefits including flexible PTO, paid sabbaticals, sponsored healthcare, 401k matching, generous parental leave, and various professional development opportunities. The company fosters a collaborative and inclusive work environment with a commitment to employee well-being. The ideal candidate is a strategic thinker and doer, capable of leading and mentoring teams, and driving performance and satisfaction through innovative solutions.

Requirements

• 12+ years of relevant work experience in paid social media and biddable media. Ideal experience is in a media ad agency setting
• Strong analytical, critical thinking, and problem-solving skills
• Ability to work autonomously with strong work ethic
• Ability to manage multiple projects simultaneously
• Experience managing a team of specialists for junior to senior team members
• Ability to thrive in a fast-paced and deadline-driven environment
• Strategic Thinker & Doer

Responsibilities

• Foster strong client relationships through consistent communication and trust-building, and deliver innovative, data-driven campaigns that align with client objectives and maximize ROI
• Collaborate with cross-functional teams including Media Planning, Data Analytics, and other buying channels (e.g., SEM, Programmatic, Digital Partnerships) to align Paid Social initiatives with overall business goals
• Provide effective team leadership and set a standard for how to work with internal stakeholders and problem-solve when presented with challenges
• Work with client service leadership to develop accurate scopes of work for clients
• Lead a team of Paid Social professionals, providing guidance, mentorship, and support to drive performance and career development. Ensure all team members maintain active certifications on major platforms
• Actively participate in new business opportunities and agency thought leadership
• Monitor trends in social media tools, applications, channels, design, and strategy to ensure the company remains at the forefront of industry advancements. Identify and capitalize on alpha and beta opportunities
• Brainstorm strategic requirements for technology solutions and custom data visualization
• Actively participate in and solicit case studies
• Help develop and deploy scripts and AI in day-to-day management
• Co-lead monthly channel connects with the paid social team
• Represent Crossmedia as an industry-leading thought leader with internal teams and clients
• Contribute to our culture; possess a self-start mind-set and be capable of decision-making with positive and accountable outcomes
• Build esprit de corps through strong team communication
• Be fully committed to staff training of current team, participate in formal training (e.g., XMU, Mindful Managers Training) and serve as a mentor

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role)
• Open/Flexible PTO with US & UK specific policies
• Paid sabbatical at significant milestone anniversaries
• Sponsored healthcare options and agency-wide physical & mental health support
• 401(k) with company match (USA), and generous Pension (UK)
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers